Optimization of The Family Medicinal Plant Conservation Village of Kepatihan Wonogiri Village into a Jamu Café "Tanofit Cafe"

Optimalisasi Kampung Konservasi Tanaman Obat Keluarga Desa Kepatihan Wonogiri Menjadi Café Jamu “Tanofit Cafe”

Abstract

The Family Medicinal Plant Conservation Village (TOGA) has great potential as a natural resource that can be developed to support economic sustainability and public health. This research aims to optimize the TOGA Conservation Village in Kepatihan Village, Wonogiri, through innovation by making it a "TanoFit Café," a herbal café that utilizes the potential of medicinal plants for healthy herbal products. By integrating the concept of medicinal plant-based ecotourism, "TanoFit Café" is expected to become a tourist destination that offers education about the benefits of medicinal plants and natural health, as well as increasing public awareness of a healthy lifestyle. The methods used in this study include analyzing the situation of the potential of natural and human resources, designing an environmentally friendly café concept, and developing medicinal plant-based products that can be the main attraction of the café. This research also includes empowering local communities in the management and marketing of TOGA products. The results of this study show that the development of "TanoFit Café" has the potential to have a positive impact on the village economy, promote a healthy lifestyle among the community, and create new jobs for local residents. Thus, this concept not only provides added value for tourists, but also provides sustainable economic benefits for Kepatihan Village, Wonogiri.