Strategi Branding Desa Banjarbendo Melalui Budidaya Dan Pengelolaan Hasil Tanaman Herbal Bernilai Ekonomi Serta Pemasaran Digital

Abstract

This community service activity was carried out in Banjarbendo Village, Sidoarjo Regency, with the aim of increasing the utilization of yard land through herbal plant cultivation and strengthening branding strategies and digital marketing of local products. Banjarbendo Village has great potential in the development of herbal plants such as ginger, turmeric, betel, and Javanese ginger, but faces obstacles such as low knowledge of sustainable cultivation, product management, and limited access to modern marketing. The method used was a qualitative descriptive approach with active community participation, especially the women's group of RT 13. Activities included surveys, counseling, herbal cultivation demonstrations, product processing training, and assistance in the use of social media (Instagram, TikTok, WhatsApp Business) for product marketing. The results of the activity showed that the utilization of yard land can increase productivity, household food security, and economic value through the processing of products such as instant ginger and ginger latte. The implementation of branding strategies and digital marketing successfully strengthened the village's image as a center for herbal products and expanded market reach. This activity serves as a model for sustainable community empowerment by integrating agricultural innovation, product processing, and digital technology in supporting village economic independence.