Optimalisasi Foto Produk dalam Meningkatkan Penjualan Produk Kelompok Wanita Tani Waringin Sejahtera

Abstract

Marketing communication is an important aspect that entrepreneurs must implement. This can be achieved by using optimal product photos. Good product photos will create a positive perspective in the eyes of consumers. One group that has a superior product is the Waringin Sejahtera Women Farmers Group in Banyumas Regency. This group has a superior product in the form of vegetable sticks. However, the problem experienced by this group's members is the lack of skills in producing good product photos. Therefore, this community service aims to provide education and practice in optimizing product photos to increase sales of the Waringin Sejahtera Women Farmers Group's products. The method of this community service activity is carried out through service learning. This community service activity has 20 participants. Based on the results of this community service activity, it was concluded that all participants have succeeded in creating good product photos. In the future, this community service activity will be followed by displaying product photos to increase online sales through social media.