Peningkatan Nilai Tambah Produk Kelapa Melalui Pelatihan Pembuatan Pliek Ue Bagi Ibu Rumah Tangga Di Kabupaten Bireuen
DOI:
https://doi.org/10.32585/agriej.v1i2.7340Keywords:
Agribusiness, Pliek Ue , Added Value, Empowerment of HousewivesAbstract
Community service activities were carried out with the aim of increasing the added value of coconut commodities through training in the production of Pliek Ue for housewives in Bireuen Regency. Pliek Ue is a traditional Acehnese product made from coconut, which has economic value and strong cultural significance in the community. However, the ability of housewives to process and package Pliek Ue hygienically is still relatively limited, resulting in products that lack competitiveness in broader markets. This community service activity was carried out using a participatory approach through several stages, namely socialization, counseling, hands-on practice in making Pliek Ue using hygienic techniques, innovation in packaging, and assistance in marketing strategies. The success of the activity was evaluated using pre-test and post-test methods to assess the increase in knowledge, as well as observation of skills in processing practices. The results of the activity showed a significant increase, with participants' knowledge level rising from 40% to 82%, accompanied by an increase in technical skills in processing Pliek Ue . The products produced after the training were of better quality, had a longer shelf life, retained their distinctive aroma, and were suitable for marketing not only in traditional markets. This activity is expected to empower housewives to play a more active role in economic development.