STRATEGI PENGEMBANGAN USAHA BERAS IKATAN CINTA DENGAN METODE SWOT DAN QSPM

Authors

  • Rahmatul Ahya Universitas Veteran Bangun Nusantara Sukoharjo
  • Suprapto Suprapto Universitas Veteran Bangun Nusantara Sukoharjo
  • Amellia Ayu Safira Universitas Veteran Bangun Nusantara Sukoharjo

DOI:

https://doi.org/10.32585/jbfe.v3i2.3499

Abstract

Rice is one of the most important commodities in the food industry sector in Indonesia, as the main source of carbohydrates. Beras Ikatan Cinta took part as one of the market players in this commodity. After two years, it was found that there was a decline in rice sales and difficulties in marketing expansion, so a research was carried out to determine the condition of the Beras Ikatan Cinta business and analyze the most suitable business development strategy for Beras Ikatan Cinta business. Data collection was obtained through a questionnaire and calculated using the IFE and EFE matrices and then processed and analyzed using the SWOT (Strength, Weakness, Opportunity, Threat) and QSPM (Quantative Strategic Planning Matrix) methods. The results of this study indicate the formation of 10 alternative business development strategies for Beras Ikatan Cinta, namely: (a) increasing production; (b) stability and professionalism of work; (c) create Quality Control standards; (d) permanent partnership with suppliers; (e) redesigning product packaging to make it more attractive; (f) improve HR performance; (g) create programs to maintain and increase customer loyalty; (h) determination of market prices in the face of competition; (i) strengtheni capital; and (j) maintaining product characteristics. Among them the most interesting and the priority to be applied is setting Quality Control standards and redesigning product packaging wich has the same TAS value of 0.62 out of a total TAS of 3.73

Downloads

Download data is not yet available.

References

Aderafiansyah. 2012. Matrik Space. URL:

http://aderafiansyah.blogspot.com/2012/11/matriks-space.html. Diakses online tanggal 24 Agustus 2022.

Akbar, M. J., Qurtubi, Q., & Maghfiroh, M. F. N. 2022. Perancangan Strategi Pemasaran Menggunakan Metode SWOT dan QSPM untuk Meningkatkan Penjualan Beras. URL:

https://doi.org/10.30656/intech.v8i1.4595. Diakses online tanggal 25 Agustus 2022.

Badowi, Mochamad. 2020. Matriks Analisis EFE dan IFE. URL : https://www.mochamadbadowi.com/news/matrik-ife-efe.html. Diakses online tanggal 10 Januari 2022.

Bima, Iman dan Rosida, Malia. 2015. Analisis Strategi Pengembangan Pabrik Beras (PB.) Mulya Kencana Kecamatan Warungkondang Kabupaten Cianjur.

Badan Pusat Statistik. (2018). Konsumsi Beras Nasional. URL: https://www.bps.go.id/ Diakses online tanggal 18 Juli 2022.

Badan Pusat Statistik. (2019). Konsumsi Bahan Pokok 2019. URL: https://www.bps.go.id/ Diakses online tanggal 18 Juli 2022.

David, Fred S. 2011. Strategic Management. 13th Edition. Penerbit: Prentice Hall. California.

Handayani, Maria Tri. 2019. Analisis SWOT: pengertian, contoh, dan cara menggunakannya. URL:

https://www.ekrut.com/media/analisis-swot-adalah. Diakses online tanggal 14 Desember 2021.

Rangkuti, Fredi. 2014. Analisis SWOT: Teknik Membedah Kasus Bisnis. URL : http://lingkarlsm.com/matriks-internal-eksternal-ie-2/. Diakses online tanggal 5 Desember 2021.

Salastina, Ana dan Sarma, Ma’mun. 2020. Strategi Pengembagan Usaha Beras (Studi Kasus PB. Sugih Mukti, Kabupaten Cianjur).

Suhardi. 2011. Quantitative Strategic Planning Matrix (QSPM). URL : https://www.neliti.com/publications/132774/quantitative-strategic-planning-matrix-qspm. Diakses online tanggal 10 Januari 2022.

Jurnal INTECH Teknik Industri Universitas Serang Raya, 8(1), 61-67. URL: https://doi.org/10.30656/intech.v8i1.4595

Juliana, Ade Lanang; dkk. 2021. Strategi Pengembangan Agribisnis Beras Putih Organik Dengan Pendekatan Analisis SWOT Dan Matrik QSPM (Studi Kasus: PT Bali Sri Organik). Jurnal BETA (Biosistem dan Teknik Pertanian), [S.l.], v. 10, n. 1, p. 137-146, july 2021. ISSN 2502-3012. URL: https://ojs.unud.ac.id/index.php/beta/article/view/73328. Diakses online tanggal 26 Agustus 2022.

Wardoyo, Dr. Paulus. 2011. Enam Alat Analisis Manajemen. Penerbit: Semarang University Press.

Downloads

Published

2022-12-28

How to Cite

Ahya, R., Suprapto, S., & Ayu Safira, A. (2022). STRATEGI PENGEMBANGAN USAHA BERAS IKATAN CINTA DENGAN METODE SWOT DAN QSPM. Journal of Business, Finance, and Economics (JBFE), 3(2). https://doi.org/10.32585/jbfe.v3i2.3499

Issue

Vol. 3 No. 2 (2022): Journal Of Business, Finance, and Economics (JBFE)

Section

Publication Ethics

License

Authors who publish with the Journal Of Business, Finance, and Economics (JBFE) agree to the following terms:

  1. Authors retain copyright and grant the journal the right of first publication with the work simultaneously licensed under a Creative Commons Attribution License (CC BY-SA 4.0) that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal. 
  2. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
  3. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.