Pengaruh Kualitas Pelayanan dan Komunikasi Interpersonal terhadap Kepuasan Mahasiswa dan Alumni

(Studi Kasus: Universitas Gunadarma)

Authors

  • Didit Tri Gunawan Universitas Gunadarma
  • Dimas Radhitio Atmohadikusumo Universitas Gunadarma
  • Dyan Tanjung Gunotomo Universitas Gunadarma

DOI:

https://doi.org/10.32585/jbfe.v5i1.5077

Keywords:

Service Quality, Interpersonal Communication, Student and Alumni Satisfaction

Abstract

This research aims to examine the influence of service quality and interpersonal communication at the diploma and transcript counter on the satisfaction of Gunadarma University students and alumni for the 2023-2024 period and to find out which has the most dominant influence on the satisfaction of Gunadarma University students and alumni. The data collection method was carried out through distributing online questionnaires and direct questionnaires to respondents. The data obtained was then processed using SPSS version 24 tools. This analysis includes descriptive analysis, validity test, reliability test, correlation test, multiple linear regression test, hypothesis test and coefficient of determination test. The results of this research are that Service Quality and Interpersonal Communication at the Diploma and Transcript counters affect Student and Alumni Satisfaction, Service Quality has no effect on Student and Alumni Satisfaction, and Interpersonal Communication simultaneously has a significant influence on Gunadarma University Student and Alumni Satisfaction for the 2023-2024 Period.

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Published

2024-04-04

How to Cite

Didit Tri Gunawan, Dimas Radhitio Atmohadikusumo, & Dyan Tanjung Gunotomo. (2024). Pengaruh Kualitas Pelayanan dan Komunikasi Interpersonal terhadap Kepuasan Mahasiswa dan Alumni: (Studi Kasus: Universitas Gunadarma). Journal of Business, Finance, and Economics (JBFE), 5(1), 97–110. https://doi.org/10.32585/jbfe.v5i1.5077

Issue

Vol. 5 No. 1 (2024): Journal Of Business, Finance, and Economics (JBFE)

Section

Publication Ethics

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