2026-06-07T06:49:22Z https://journal.univetbantara.ac.id/index.php/jase/oai

oai:ojs.pkp.sfu.ca:article/1836 2024-03-06T03:37:38Z jase:ART

Pergeseran Penguatan Sumber Daya Manusia Di Sektor Yang Minimal Dampaknya Terhadap Pandemi Covid-19 Pergeseran Penguatan Sumber Daya Manusia Di Sektor Yang Minimal Dampaknya Terhadap Pandemi Covid-19 Saputro, Wahyu Adhi Ningrum, Restie Novita The COVID-19 pandemic has had an impact on all countries, both in terms of the economy and in other aspects, including Indonesia. Many sectors are affected by this pandemic, but the agricultural sector is a sector that is able to survive (sector of the last resort). This study aims to determine the possibility of strengthening human resources in the agricultural sector by diverting workers affected by COVID-19 to the agricultural sector. The method used in this research is descriptive analytical method. The data used is secondary data which is annual data that comes from relevant sources from several relevant ministries. Data analysis used in this research is trend analysis and strategy analysis. Based on the results of the study, it can be seen that the trend of increasing the daily spike in Covid-19 cases in Indonesia in 2020 is positive. Based on the results of the study, it can be seen that the trend of increasing layoffs in 2014-2020 is positive. Based on the results of the study, it can be seen that the trend of the development of the younger generation in the agricultural sector until 2019 is negative. Based on the results of the study, it can be seen that the trend of increasing the daily spike in Covid-19 cases in Indonesia in 2020 is negative. The solution for improving human resources can be done by providing opportunities and opportunities for human resources who experience layoffs to work in the agricultural sector which requires a lot of manpower. Of course, you need to be equipped with several things because these workers do not have experience in agriculture. The COVID-19 pandemic has had an impact on all countries, both in terms of the economy and in other aspects, including Indonesia. Many sectors are affected by this pandemic, but the agricultural sector is a sector that is able to survive (sector of the last resort). This study aims to determine the possibility of strengthening human resources in the agricultural sector by diverting workers affected by COVID-19 to the agricultural sector. The method used in this research is descriptive analytical method. The data used is secondary data which is annual data that comes from relevant sources from several relevant ministries. Data analysis used in this research is trend analysis and strategy analysis. Based on the results of the study, it can be seen that the trend of increasing the daily spike in Covid-19 cases in Indonesia in 2020 is positive. Based on the results of the study, it can be seen that the trend of increasing layoffs in 2014-2020 is positive. Based on the results of the study, it can be seen that the trend of the development of the younger generation in the agricultural sector until 2019 is negative. Based on the results of the study, it can be seen that the trend of increasing the daily spike in Covid-19 cases in Indonesia in 2020 is negative. The solution for improving human resources can be done by providing opportunities and opportunities for human resources who experience layoffs to work in the agricultural sector which requires a lot of manpower. Of course, you need to be equipped with several things because these workers do not have experience in agriculture. Universitas Veteran Bangun Nusantara 2021-05-30 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://journal.univetbantara.ac.id/index.php/jase/article/view/1836 Journal of Agribusiness, Social and Economic; Vol 1 No 1 (2021); 1-11 Journal of Agribusiness, Social and Economic; Vol. 1 No. 1 (2021); 1-11 2808-5817 3026-0841 ind https://journal.univetbantara.ac.id/index.php/jase/article/view/1836/1127 Copyright (c) 2021 Journal of Agribussines, Social and Economic

oai:ojs.journal.univetbantara.ac.id:article/1887 2021-10-01T23:09:13Z JASE:ART

oai:ojs.journal.univetbantara.ac.id:article/1888 2021-10-02T23:44:34Z JASE:ART

oai:ojs.pkp.sfu.ca:article/1891 2024-03-06T03:37:38Z jase:ART

Analisis Faktor-Faktor Yang Mempengaruhi Permitaan Pisang Ambon di Kecamatan Sragen, Kabupaten Sragen Analisis Faktor-Faktor Yang Mempengaruhi Permitaan Pisang Ambon di Kecamatan Sragen, Kabupaten Sragen pramesti, ida Harinta, Yos Wahyu Anwar, Muhammad Fathul Penelitian ini bertujuan untuk menganalisis bagaimana permintaan terhadap buah pisang ambon di Kecamatan Sragen Kabupaten Sragen dan untuk mengidentifikasi faktor-faktor yang berpengaruh pada permintaan buah pisang ambon di Kecamatan Sragen Kabupaten Sragen. Penelitian ini menggunakan jenis penelitian deskriptif kuantitatif. Sumber data berasal dari observasi, wawancara, kuesioner dan dokumentasi. Jumlah populasi dalam penelitian yaitu sebanyak 40 responden, dengan penarikan sampel menggunakan incidental sampling. Dengan Analisis Data menggunakan Uji F, Uji t, dan Koefisien Determinasi ( R2) dengan bantuan software SPSS. Adapun hasil analisis regresi linier berganda maka fungsi persamaan sebagai berikut : Y = 6.725 +0,000X1 + 1,176.10-6 X2 + 0,122 X3 – 0,111 X4 – 0,037 X5. Dimana harga pisang ambon (X1): tidak adanya kenaikan harga pisang ambon tidak mempengaruhi jumlah permintaan terhadap pisang ambon. Pendapatan konsumen (X2): pendapatan konsumen mengalami penurunan maka permintaan terhadap pisang ambon akan mengalami penurunan. Begitu juga sebaliknya. Jumlah tanggungan (X3): adanya penambahan jumlah tanggungan permintaan akan meningkat. Maka hal ini tidak mempengaruhi jumlah permintaan pisang ambon yang dibeli konsumen. Selera Konsumen (X4): menurunnya tingkat selera konsumen maka permintaan akan mengalami penurunan . Hal ini karena tinggi rendahnya selera konsumen akan mempengaruhi jumlah permintaan konsumen. Pengetahuan khusus (X5): setiap perubahan pengetahuan terhadap pembelian pisang ambon akan mempengaruhi penurunan permintaan terhadap pembelian pisang ambon. Dari uji F dapat disimpulkan bahwa secara serempak variabel harga pisang ambon, pendapatan konsumen, jumlah tanggungan, selera konsumen dan pengetahuan khusus konsumen dalam pembelian pisang ambon berpengaruh signifikan terhadap permintaan pisang ambon. Dari hasil Uji t dapat disimpulkan bahwa faktor-faktor yang mempengaruhi permintaan pisang ambon di Kecamatan Sragen Kabupaten Sragen adalah jumlah pendapatan konsumen dan selera konsumen berpengaruh signifikan terhadap permintaan pisang ambon sedangkan harga pisang ambon, jumlah tanggungan keluarga, dan pengetahuan khusus konsumen tidak berpengaruh signifikan terhadap permintaan pisang ambon di kecamatan Sragen kabupaten Sragen. Penelitian ini bertujuan untuk menganalisis bagaimana permintaan terhadap buah pisang ambon di Kecamatan Sragen Kabupaten Sragen dan untuk mengidentifikasi faktor-faktor yang berpengaruh pada permintaan buah pisang ambon di Kecamatan Sragen Kabupaten Sragen. Penelitian ini menggunakan jenis penelitian deskriptif kuantitatif. Sumber data berasal dari observasi, wawancara, kuesioner dan dokumentasi. Jumlah populasi dalam penelitian yaitu sebanyak 40 responden, dengan penarikan sampel menggunakan incidental sampling. Dengan Analisis Data menggunakan Uji F, Uji t, dan Koefisien Determinasi ( R2) dengan bantuan software SPSS. Adapun hasil analisis regresi linier berganda maka fungsi persamaan sebagai berikut : Y = 6.725 +0,000X1 + 1,176.10-6 X2 + 0,122 X3 – 0,111 X4 – 0,037 X5. Dimana harga pisang ambon (X1): tidak adanya kenaikan harga pisang ambon tidak mempengaruhi jumlah permintaan terhadap pisang ambon. Pendapatan konsumen (X2): pendapatan konsumen mengalami penurunan maka permintaan terhadap pisang ambon akan mengalami penurunan. Begitu juga sebaliknya. Jumlah tanggungan (X3): adanya penambahan jumlah tanggungan permintaan akan meningkat. Maka hal ini tidak mempengaruhi jumlah permintaan pisang ambon yang dibeli konsumen. Selera Konsumen (X4): menurunnya tingkat selera konsumen maka permintaan akan mengalami penurunan . Hal ini karena tinggi rendahnya selera konsumen akan mempengaruhi jumlah permintaan konsumen. Pengetahuan khusus (X5): setiap perubahan pengetahuan terhadap pembelian pisang ambon akan mempengaruhi penurunan permintaan terhadap pembelian pisang ambon. Dari uji F dapat disimpulkan bahwa secara serempak variabel harga pisang ambon, pendapatan konsumen, jumlah tanggungan, selera konsumen dan pengetahuan khusus konsumen dalam pembelian pisang ambon berpengaruh signifikan terhadap permintaan pisang ambon. Dari hasil Uji t dapat disimpulkan bahwa faktor-faktor yang mempengaruhi permintaan pisang ambon di Kecamatan Sragen Kabupaten Sragen adalah jumlah pendapatan konsumen dan selera konsumen berpengaruh signifikan terhadap permintaan pisang ambon sedangkan harga pisang ambon, jumlah tanggungan keluarga, dan pengetahuan khusus konsumen tidak berpengaruh signifikan terhadap permintaan pisang ambon di kecamatan Sragen kabupaten Sragen Universitas Veteran Bangun Nusantara 2021-05-30 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://journal.univetbantara.ac.id/index.php/jase/article/view/1891 Journal of Agribusiness, Social and Economic; Vol 1 No 1 (2021); 12-20 Journal of Agribusiness, Social and Economic; Vol. 1 No. 1 (2021); 12-20 2808-5817 3026-0841 ind https://journal.univetbantara.ac.id/index.php/jase/article/view/1891/1148 Copyright (c) 2021 Journal of Agribussines, Social and Economic

oai:ojs.pkp.sfu.ca:article/1893 2024-03-06T03:37:38Z jase:ART

Strategi Bersaing Agrowisata Tanggul Asri Jambu Merah (Psidium Guajava) Di Desa Gumeng Kecamatan Jenawi Kabupaten Karanganyar Strategi Bersaing Agrowisata Tanggul Asri Jambu Merah (Psidium Guajava) Di Desa Gumeng Kecamatan Jenawi Kabupaten Karanganyar Diarto, Imam Budi Retnaningsih, Nugraheni Setyorini, Agung Tujuan dari penelitian ini adalah untuk mengetahui faktor penentu keberhasilan, mengetahui posisi bersaing Agrowisata Tanggul Asri Jambu Merah Gumeng dibandingkan agrowisata pesaing, dan merumuskan alternatif strategi bersaing yang dapat diterapkan Agrowisata Tanggul Asri Jambu Merah Gumeng. Metode dasar dalam penelitian ini adalah deskriptif analisis dan menggunakan Teknik studi kasus. Tempat penelitian dipilih secara sengaja (purposive). Berdasarkan hasil penelitian dapat diketahui bahwa faktor penentu keberhasilan Agrowisata Tanggul Asri Jambu Merah Gumeng meliputi keterjangkauan harga dengan rating 4 dan bobot (0,0984), kesesuaian harga dengan rating 3 dan bobot (0,1051), pelayanan dengan rating 2 dan bobot (0,1024), kebersihan dengan rating 3 dan bobot (0.0984), keragaman kegiatan dengan rating 3 dan bobot (0,0984), kemenarikan kegiatan dengan rating 2 dan bobot (0,1011), kemudahan akses transportasi dengan rating 1 dan bobot (0,0985), keamanan dengan rating 1 dan bobot (0,0997), fasilitas dengan rating 2 dan bobot (0,1025) dan kenyamanan dengan rating 4 dan bobot (0,0957). Hasil dari analisis CPM menunjukkan bahwa Agrowisata Tanggul Asri Jambu Merah Gumeng (Agrowisata A) menempati posisi kedua dengan perolehan skor (2,4923), posisi pertama ditempati oleh Agrowisata Kampoeng Karet (Agrowisata D) dengan perolehan skor (3,0992), untuk posisi ketiga dan keempat ditempati oleh Agrowisata Jambu Merah Ngargoyoso (Agrowisata B) dan Agrowisata Kebun Teh Kemuning PT. Rumpun Sari (Agrowisata C) dengan perolehan skor (2,2025) dan (2,209). Alternatif strategi bersaing yang dapat dirumuskan untuk Agrowisata Tanggul Asri Jambu Merah Gumeng yaitu Melakukan perbaikan pada kualitas keamanan, menambah fasilitas agrowisata, melakukan perbaikan pada faktor kualitas pelayanan dan kemenarikan kegiatan Tujuan dari penelitian ini adalah untuk mengetahui faktor penentu keberhasilan, mengetahui posisi bersaing Agrowisata Tanggul Asri Jambu Merah Gumeng dibandingkan agrowisata pesaing, dan merumuskan alternatif strategi bersaing yang dapat diterapkan Agrowisata Tanggul Asri Jambu Merah Gumeng. Metode dasar dalam penelitian ini adalah deskriptif analisis dan menggunakan Teknik studi kasus. Tempat penelitian dipilih secara sengaja (purposive). Berdasarkan hasil penelitian dapat diketahui bahwa faktor penentu keberhasilan Agrowisata Tanggul Asri Jambu Merah Gumeng meliputi keterjangkauan harga dengan rating 4 dan bobot (0,0984), kesesuaian harga dengan rating 3 dan bobot (0,1051), pelayanan dengan rating 2 dan bobot (0,1024), kebersihan dengan rating 3 dan bobot (0.0984), keragaman kegiatan dengan rating 3 dan bobot (0,0984), kemenarikan kegiatan dengan rating 2 dan bobot (0,1011), kemudahan akses transportasi dengan rating 1 dan bobot (0,0985), keamanan dengan rating 1 dan bobot (0,0997), fasilitas dengan rating 2 dan bobot (0,1025) dan kenyamanan dengan rating 4 dan bobot (0,0957). Hasil dari analisis CPM menunjukkan bahwa Agrowisata Tanggul Asri Jambu Merah Gumeng (Agrowisata A) menempati posisi kedua dengan perolehan skor (2,4923), posisi pertama ditempati oleh Agrowisata Kampoeng Karet (Agrowisata D) dengan perolehan skor (3,0992), untuk posisi ketiga dan keempat ditempati oleh Agrowisata Jambu Merah Ngargoyoso (Agrowisata B) dan Agrowisata Kebun Teh Kemuning PT. Rumpun Sari (Agrowisata C) dengan perolehan skor (2,2025) dan (2,209). Alternatif strategi bersaing yang dapat dirumuskan untuk Agrowisata Tanggul Asri Jambu Merah Gumeng yaitu Melakukan perbaikan pada kualitas keamanan, menambah fasilitas agrowisata, melakukan perbaikan pada faktor kualitas pelayanan dan kemenarikan kegiatan Universitas Veteran Bangun Nusantara 2021-05-30 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://journal.univetbantara.ac.id/index.php/jase/article/view/1893 Journal of Agribusiness, Social and Economic; Vol 1 No 1 (2021); 31-39 Journal of Agribusiness, Social and Economic; Vol. 1 No. 1 (2021); 31-39 2808-5817 3026-0841 ind https://journal.univetbantara.ac.id/index.php/jase/article/view/1893/1134 Copyright (c) 2021 Journal of Agribussines, Social and Economic

oai:ojs.pkp.sfu.ca:article/1896 2024-03-06T03:37:38Z jase:ART

Analisis Komoditas Biofarmaka Unggulan di Kabupaten Karanganyar Analisis Komoditas Biofarmaka Unggulan di Kabupaten Karanganyar Putri, Novel Handhika Dewati, Rosita Arianti, Yoesti Silvana Local governments are given autonomy in order to explore and utilize the potential of the region, including the use of land resources for the development of the agricultural sector. Karanganyar Regency uses land for biopharma commodities. This research aims to identify leading biopharmaceutical commodities and establish priority areas for the development of leading commodities in Karanganyar Regency. The analysis model used is descriptive analysis, location quotient analysis, and shift share analysis. The results showed that ginger and turmeric commodities are excellent commodities and have high potential to be developed. The development of ginger commodity is prioritized to Kerjo and Jenawi sub-districts while turmeric commodities to Jatiyoso and Jumapolo subdistricts Pemerintah daerah diberikan hak otonomi agar dapat menggali dan memanfaatkan potensi yang dimiliki daerah, termasuk diantaranya adalah penggunaan sumberdaya lahan untuk pengembangan sektor pertanian. Kabupaten Karanganyar memanfaatkan lahan untuk komoditas biofarmaka. Penelitian ini bertujuan untuk mengidentifikasi komoditas biofarmaka unggulan dan menetapkan daerah prioritas pengembangan komoditas unggulan di Kabupaten Karanganyar. Model analisis yang digunakan adalah analisis deskriptif, analisis location quotient, dan analisis shift share. Hasil penelitian menunjukkan bahwa komoditas jahe dan kunyit merupakan komoditas unggulan dan memiliki potensi yang tinggi untuk dikembangkan. Pengembangan komoditas jahe diprioritaskan ke Kecamatan Kerjo dan Kecamatan Jenawi sedangkan komoditas kunyit ke Kecamatan Jatiyoso dan Kecamatan Jumapolo Universitas Veteran Bangun Nusantara 2021-05-30 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://journal.univetbantara.ac.id/index.php/jase/article/view/1896 Journal of Agribusiness, Social and Economic; Vol 1 No 1 (2021); 40-47 Journal of Agribusiness, Social and Economic; Vol. 1 No. 1 (2021); 40-47 2808-5817 3026-0841 ind https://journal.univetbantara.ac.id/index.php/jase/article/view/1896/1135 Copyright (c) 2021 Journal of Agribussines, Social and Economic

oai:ojs.pkp.sfu.ca:article/1936 2024-03-06T03:37:38Z jase:ART

Strategi Pengembangan Usahatani Jahe (Zingiber Officinale) Di Kecamatan Jenawi Kabupaten Karanganyar Strategi Pengembangan Usahatani Jahe (Zingiber Officinale) Di Kecamatan Jenawi Kabupaten Karanganyar Novianto, Andi Dewati, Rosita prospect of developing ginger farming in Jenawi District has great potential because the ginger cultivated is of good quality. The type of ginger that is widely cultivated in Jenawi District is emprit ginger, emprit ginger has a strong spicy taste and a lot of essence. The purpose of this research is to determine the right strategic priority for developing ginger farming in Jenawi District. This research was conducted in ginger farming, Jenawi District, Karanganyar Regency. The basic method used is descriptive analytical. The types of data used are primary data and secondary data. The data analysis method used is farm analysis. The strategy formulation at the input stage uses the IFE matrix and the EFE matrix, at the matching stage using the SWOT matrix, and at the decision stage using the QSPM matrix. The results showed that the total cost was Rp. 34,417,711 / Ha, revenue Rp. 153,986,333 / Ha, income of IDR 119,568,622 / Ha. From the IFE matrix identified 4 strengths, 4 weaknesses, and the EFE matrix 4 threats, 5 threats. From the SWOT matrix, it produces 6 alternative strategies. The QSPM matrix produces strategic priorities, which is to collaborate with the Department of Agriculture to hold counseling and comparative studies so as to increase the knowledge and managerial skills of farmers so that they can improve ginger farming effectively and efficiently, because they get a total TAS value of 5.72. Prospek pengembangan usahatani jahe di Kecamatan Jenawi memiliki potensi yang besar karena kualitas jahe yang dibudidayakan bagus. Jenis jahe yang banyak dibudidayakan di Kecamatan Jenawi adalah jahe emprit, jahe emprit memiliki rasa pedas yang kuat dan saripati yang banyak.. Tujuan penelitian ini adalah menentukan prioritas strategi yang tepat untuk mengembangkan usahatani jahe di Kecamatan Jenawi. Penelitian ini dilakukan di usahatani jahe Kecamatan Jenawi Kabupaten Karanganyar. Metode dasar yang digunakan adalah deskriptif analitis. Jenis data yang digunakan adalah data primer dan data sekunder. Metode analisis data yang digunakan adalah analisis usahatani. Perumusan strategi pada tahap input menggunakan matriks IFE dan matriks EFE, pada tahap pencocokan menggunakan matriks SWOT, serta pada tahap keputusan menggunakan matriks QSPM. Hasil penelitian menunjukkan bahwa biaya total Rp. 34.417.711/Ha, penerimaan Rp.153.986.333/Ha, pendapatan Rp 119.568.622/Ha. Dari matriks IFE teridentifikasi 4 kekuatan, 4 kelemahan, dan matrik EFE 4 ancaman, 5 ancaman. Dari matriks SWOT menghasilkan 6 alternatif strategi. Matriks QSPM menghasilkan prioritas strategi adalah melakukan kerjasama dengan Dinas Pertanian untuk mengadakan penyuluhan dan studi banding sehingga meningkatkan pengetahuan dan ketrampilan manajerial petani sehingga mampu meningkatkan usahatani jahe efektif dan efisien, karena mendapatkan nilai total TAS sebesar 5,72. Universitas Veteran Bangun Nusantara 2021-05-30 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://journal.univetbantara.ac.id/index.php/jase/article/view/1936 Journal of Agribusiness, Social and Economic; Vol 1 No 1 (2021); 21-30 Journal of Agribusiness, Social and Economic; Vol. 1 No. 1 (2021); 21-30 2808-5817 3026-0841 ind https://journal.univetbantara.ac.id/index.php/jase/article/view/1936/1151 Copyright (c) 2021 Journal of Agribussines, Social and Economic

oai:ojs.pkp.sfu.ca:article/2244 2024-03-06T03:33:34Z jase:ART

HUBUNGAN ANTARA PERAN PUBLIC RELATIONS DENGAN EKSISTENSI PERUSAHAAN WISATA ALAM PADA PT PALAWI RISORSIS UNIT KERJA BATURRADEN KABUPATEN BANYUMAS HUBUNGAN ANTARA PERAN PUBLIC RELATIONS DENGAN EKSISTENSI PERUSAHAAN WISATA ALAM PADA PT PALAWI RISORSIS KABUPATEN BANYUMAS S.P, Saryo Wahyu Penelitian ini bertujuan untuk mengetahui penilaian publik internal dan eksternal perusahaan terhadap peran public relations perusahaan. Mengetahui tingkat eksistensi perusahaan saat ini. Menganalisis hubungan antara peran public relations dengan eksistensi perusahaan PT Palawi Risorsis unit kerja Baturraden. Penelitian ini menggunakan metode kuantitatif. Teknik pengambilan sample yang digunakan adalah pusposive random sampling. Sumber data yang digunakan adalah data primer dan sekunder. Data diperoleh mengunakan metode observasi, wawancara dan pencatatan. Data yang diperoleh kemudian dianalisis dengan meggunakan uji korelasi rank spearman dan uji lebar interval kelas. Hasil penelitian menunjukan bahwa peran public relations kepada publik internal PT Palawi Risorsis unit kerja Baturraden sebagai penciptaan moral kerja bagi karyawan dan  pengadaan media internal masuk dalam kategori tinggi sementara peran sebagai supporting kegiatan-kegiatan karyawan masuk dalam kategori kurang. Adapun eksistensi perusahaan berada pada kategori tinggi dengan prosentase 60%. Terdapat hubungan yang signifikan antara peran public relations (baik kepada publik internal maupun eksternal) dengan eksistensi perusahaan PT Palawi Risoris unit kerja Baturraden pada taraf kepercayaan 95%. This study aimed to know the public judgement internal and external company to the role of public relation company. Know the existance level company. Analyze the relation between public relations with the existance of PT Palawi Risorsis of Baturraden work unit. This study uses a quantitative method. The sampling technique used was pusposive sampling. Data sources used are primary and secondary data. Data obtained using the method of observation, interviews and recording. The data obtained were then analyzed using the Spearman rank correlation test and class interval width test. The result of this study showed that the role of public relation to the internal public in PT Palawi Risorsis of Baturaden unit as the creation of work morale for employees was included as high category while the role as supporting employee activities and the procurement of internal media was included to the less category. The role of public relations to the external public in PT Palawi Risorsis of Baturaden unit as the communicator, the relationship builder, and the backup management was included as the less category, while the PR role in form the corporate image was included as the high category. Further, the current existence of the company based on the jedgement of the majority of respondents (60%) categorized as high. There is a significant relation between public relations role (either to internal or external public) with the existance of PT Palawi Risorsis of Baturraden work unit in the trust level of 95%. Universitas Veteran Bangun Nusantara 2022-05-31 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://journal.univetbantara.ac.id/index.php/jase/article/view/2244 Journal of Agribusiness, Social and Economic; Vol 2 No 1 (2022); 1-12 Journal of Agribusiness, Social and Economic; Vol. 2 No. 1 (2022); 1-12 2808-5817 3026-0841 ind https://journal.univetbantara.ac.id/index.php/jase/article/view/2244/1473 Copyright (c) 2022 Journal of Agribussines, Social and Economic

oai:ojs.pkp.sfu.ca:article/2262 2024-03-06T03:28:37Z jase:ART

Faktor-Faktor Yang Memengaruhi Keputusan Perpindahan Merek Teh Botol Sosro Di Surakarta Faktor-faktor yang Memengaruhi Keputusan Perpindahan Merek Teh Botol Sosro di Surakarta Pradana, Melati Ayu Gita Agustono, Agustono Ferichani, Minar Penelitian ini bertujuan untuk mengetahui pengaruh, besarnya peluang, dan faktor dominan dari variasi produk, informasi nilai gizi, harga, dan iklan produk terhadap keputusan perpindahan merek Teh Botol Sosro di Surakarta. Metode dasar penelitian ini adalah metode deskriptif dengan pendekatan kuantitatif. Penelitian dilakukan di Kota Surakarta dengan beberapa pertimbangan. Metode penentuan sampel menggunakan purposive sampling dengan jumlah sampel 100 responden. Metode analisis data menggunakan analisis regresi logistik. Hasil dari penelitian ini menunjukan bahwa variasi produk dan iklan produk berpengaruh signifikan dan negatif, dan informasi nilai gizi dan harga produk berpengaruh signifikan dan positif terhadap keputusan perpindahan merek Teh Botol Sosro di Surakarta. Variasi produk memiliki peluang sebesar 0,370. Informasi nilai gizi memiliki peluang sebesar 9,972. Harga produk memiliki peluang sebesar 23,899. Iklan produk memiliki peluang sebesar 0,411. Faktor yang paling berpengaruh dalam penelitian ini adalah harga produk dari Teh Botol Sosro dengan tingkat signifikansi 5% Penelitian ini bertujuan untuk mengetahui pengaruh, besarnya peluang, dan faktor dominan dari variasi produk, informasi nilai gizi, harga, dan iklan produk terhadap keputusan perpindahan merek Teh Botol Sosro di Surakarta. Metode dasar penelitian ini adalah metode deskriptif dengan pendekatan kuantitatif. Penelitian dilakukan di Kota Surakarta dengan beberapa pertimbangan. Metode penentuan sampel menggunakan purposive sampling dengan jumlah sampel 100responden. Metode analisis data menggunakan analisis regresi logistik. Hasil dari penelitian ini menunjukan bahwa variasi produk dan iklan produk berpengaruh signifikan dan negatif, dan informasi nilai gizi dan harga produk berpengaruh signifikan dan positif terhadap keputusan perpindahan merek Teh Botol Sosro di Surakarta. Variasi produk memiliki peluang sebesar 0,370. Informasi nilai gizi memiliki peluang sebesar 9,972. Harga produk memiliki peluang sebesar 23,899. Iklan produk memiliki peluang sebesar 0,411. Faktor yang paling berpengaruh dalam penelitian ini adalah harga produk dari Teh Botol Sosro dengan tingkat signifikansi 5%.Kata kunci : perpindahan merek, Teh Botol Sosro Universitas Veteran Bangun Nusantara 2023-05-30 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://journal.univetbantara.ac.id/index.php/jase/article/view/2262 Journal of Agribusiness, Social and Economic; Vol 3 No 1 (2023); 32-40 Journal of Agribusiness, Social and Economic; Vol. 3 No. 1 (2023); 32-40 2808-5817 3026-0841 ind https://journal.univetbantara.ac.id/index.php/jase/article/view/2262/2104 Copyright (c) 2023 Journal of Agribussines, Social and Economic

oai:ojs.pkp.sfu.ca:article/2533 2024-03-06T03:33:34Z jase:ART

Respon Upah Buruh Tani terhadap Harga Gabah Kering Panen (GKP) di Indonesia Tahun 2009-2020 Respon Upah Buruh Tani terhadap Harga Gabah Kering Panen (GKP) di Indonesia Tahun 2009-2020 Helbawanti, Octaviana Suyudi, Suyudi Nuryaman, Hendar One of the factors determining the price of unhulled rice (GKP) as is the labor cost which is represented by the wages of farm laborers. Vector Autoregressive (VAR) estimated  the positive response of GKP prices due to changes in nominal farm labor wage. Price of hike  in farm labor wages caused the increase the proportion of labor cost in farm production costs. Price regulation  implemented by government for rice as a staple food could be considered by producers to controll the costs of production factors , one of them was because labor cost determined the profits of paddy farming. Changes in GKP prices affected the supply and demand for labor, the number of workers employed by producers and labor expectations in obtaining income at the paddy farming. The relation of the price of GKP and nominal labor wage was depicted in two-way causality using Engle-Granger Causality.   Keywords: Farm Worker, Unhulled Rice, Wage Salah satu faktor yang dipertimbangkan dalam menentukan harga Gabah Kering Panen (GKP) sebagai hasil panen usahatani padi yaitu biaya tenaga kerja yang direpresentasikan oleh upah buruh tani. Estimasi Vector Autoregressive (VAR) menganalisis respon positif harga GKP akibat perubahan upah buruh tani nominal. Kenaikan upah buruh tani dapat meningkatkan proporsi biaya tenaga kerja pada biaya produksi usahatani. Kebijakan harga oleh pemerintah terhadap beras sebagai bahan pangan pokok dapat menjadi pertimbangan produsen dalam mengatur faktor-faktor produksi salah satunya tenaga kerja atau buruh tani karena mempengaruhi keuntungan yang diperoleh.  Perubahan harga GKP dapat mempengaruhi penawaran dan permintaan tenaga kerja yaitu jumlah buruh yang dipekerjakan oleh produsen dan ekspektasi buruh dalam memperoleh pendapatan pada  usatani padi, dengan demikian terdapat hubungan kausalitas dua arah pada upah buruh tani nominal dan harga GKP menggunakan estimasi Engle-Granger Causality. Kata Kunci: Buruh Tani, Gabah, Upah Universitas Veteran Bangun Nusantara 2022-05-31 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://journal.univetbantara.ac.id/index.php/jase/article/view/2533 Journal of Agribusiness, Social and Economic; Vol 2 No 1 (2022); 13-24 Journal of Agribusiness, Social and Economic; Vol. 2 No. 1 (2022); 13-24 2808-5817 3026-0841 ind https://journal.univetbantara.ac.id/index.php/jase/article/view/2533/1474 Copyright (c) 2022 Journal of Agribussines, Social and Economic

oai:ojs.pkp.sfu.ca:article/2540 2024-03-06T03:33:34Z jase:ART

Nilai Tambah Olahan Lidah Buaya (Aloe Vera) Di Kelompok Wanita Tani (Kwt) ‘Vera Sejati’ Desa Katongan Kecamatan Nglipar Gunung Kidul Nilai Tambah Olahan Lidah Buaya (Aloe Vera) Di Kelompok Wanita Tani (Kwt) ‘Vera Sejati’ Desa Katongan Kecamatan Nglipar Gunung Kidul Retnaningsih, Nugraheni Anwar, Muhammad Fathul Setyarini, Agung Pengolahan sumberdaya hasil pertanian dengan meningkatkan nilai tambah digunakan sebagai strategi untuk meningkatkan perekonomian, seperti yang dilakukan oleh Kelompok Wanita Tani (KWT) ‘Vera Sejati’ yang mengolah lidah buaya menjadi makanan/ minuman olahan Aloe vera. Tujuan dari penelitian ini yaitu untuk mengetahui struktur biaya, penerimaan,  keuntungan, dan mengetahui nilai tambah yang diperoleh dari olahan aloe vera di KWT ‘Vera Sejati’ Desa Katongan, Kecamatan Nglipar, Kabupaten Gunung Kidul. Metode dasar yang digunakan yaitu deskriptif analitis. Responden penelitian ini adalah pemilik dan 2 orang karyawan. Metode yang digunakan sebagai alat analisis nilai tambah adalah dengan menggunakan Metode Hayami. Hasil penelitian menunjukkan bahwa biaya tetap Rp 50.166,67/bulan, biaya variabel Rp 1.463.200,00/bulan, sedangkan biaya total Rp 1.513.366,67/bulan. Total penerimaan yang diperoleh dari olahan aloe Vera adalah sebesar Rp 3.060.000,00/bulan, dan keuntungan yang diperoleh adalah sebesar Rp 1.546.633,33/bulan. Nilai tambah yang diperoleh dari olahan aloe vera adalah sebesar Rp 44.443,29/kg dari bahan baku berupa lidah buaya sebesar 24 kg. Nilai tambah tersebut didapat dari hasil pengurangan nilai output yaitu sebesar Rp 131.443,29/kg dengan biaya input sebesar Rp 7.000,00/kg dan sumbangan input lain/ biaya penunjang sebesar Rp 80.000,00/kg. Ratio nilai tambah olahan aloe vera adalah 33,81%. Hal ini menunjukkan bahwa nilai tambah tersebut masih tergolong rendah karena masih dibawah 50%. Kata Kunci: Pengolahan, Aloe vera, Nilai Tambah Processing of agricultural product resources by increasing added value is used as a strategy to improve the economy, as was done by the Women Farmers Group (KWT) 'Vera Sejati' which processes aloe vera into food/beverage processed Aloe vera. The purpose of this study is to determine the structure of costs, revenues, profits, and to determine the added value obtained from processed aloe vera at KWT 'Vera Sejati' in Katongan Village, Nglipar District, Gunung Kidul Regency. The basic method used is descriptive analytical. The respondents of this research are the owner and 2 employees. The method used as a value-added analysis tool is the Hayami Method. The results showed that fixed costs were Rp 50,166.67/month, variable costs were Rp 1,463,200.00/month, while the total cost was Rp 1,513,366.67/month. The total revenue obtained from processed aloe Vera is Rp. 3,060,000.00/month, and the profit obtained is Rp. 1,546,633.33/month. The added value obtained from processed aloe vera is Rp. 44,443.29/kg of raw material in the form of aloe vera of 24 kg. The added value is obtained from the result of reducing the output value, which is Rp. 131,443.29/kg with an input cost of Rp. 7,000.00/kg and the contribution of other inputs/supporting costs of Rp. 80.000,00/kg. The added value ratio of processed aloe vera is 33.81%. This shows that the added value is still relatively low because it is still below 50%.   Universitas Veteran Bangun Nusantara 2022-05-31 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://journal.univetbantara.ac.id/index.php/jase/article/view/2540 Journal of Agribusiness, Social and Economic; Vol 2 No 1 (2022); 25-36 Journal of Agribusiness, Social and Economic; Vol. 2 No. 1 (2022); 25-36 2808-5817 3026-0841 ind https://journal.univetbantara.ac.id/index.php/jase/article/view/2540/1477 Copyright (c) 2022 Journal of Agribussines, Social and Economic

oai:ojs.pkp.sfu.ca:article/2541 2024-03-06T03:33:34Z jase:ART

Komparasi Tingkat Produktivitas Padi Sawah Dan Padi Gogo Di Kecamatan Manyaran Kabupaten Wonogiri Komparasi Tingkat Produktivitas Padi Sawah Dan Padi Gogo Di Kecamatan Manyaran Kabupaten Wonogiri Dedi, Dedi Harinta, Yos Wahyu Dewati, Rosita Kabupaten Wonogiri merupakan wilayah kapur yang tandus dan berbukit – bukit. Untuk menyiasati kondisi daerah yang kering warga menanam padi gogo. Kecamatan manyaran terdapat dua jenis lahan yaitu lahan sawah dan lahan gogo. Tujuan penelitian untuk mengetahui biaya produksi, penerimaan, pendapatan, efisiensi, untuk mengetahui perbandingan biaya produksi, penerimaan, pendapatan dan tingkat produktivitas usahatani padi sawah dan padi gogo di Kecamatan Manyaran. Metode dasar yaitu deskriptif. Pengambilan lokasi secara purposive di Kecamatan Manyaran. Jumlah responden 60 yaitu 30 petani padi sawah dan 30 petani padi gogo. Metode analisis yaitu analisis usahatani dan analisis komparasi. Hasil penelitian 1) Rata-rata biaya produksi padi sawah Rp. 2.369.988/Ha dan padi gogo Rp. 890.770/Ha. Rata-rata penerimaan padi sawah Rp. 4.643.933/Ha dan padi gogo Rp. 1.813.400/Ha. Rata-rata pendapatan padi sawah Rp. 2.273.935/Ha dan padi gogo Rp. 922.630/Ha. Nilai B/C ratio padi sawah 0,96 artinya tidak layak dan padi gogo 1,04 artinya layak. Sedangkan nilai R/C ratio padi sawah 1,96 dan padi gogo 2,04 artinya baik usahatani padi sawah maupun padi gogo layak untuk diusahakan, maka efisiensi padi gogo lebih besar dari pada padi sawah. Nilai BEP Produk padi sawah dan padi gogo 527,49 Kg dan 198,52 Kg. Nilai BEP harga padi sawah dan padi gogo Rp 2.294,29/Kg dan Rp 2.204,88/Kg. 2) Hasil uji t biaya produksi 0,000, pendapatan 0,000, dan produktivitas 0,001 artinya terdapat perbedaan yang signifikan antara biaya produksi, pendapatan, dan produktivitas usahatani padi sawah dengan padi gogo. Kata Kunci: Buruh Tani, Gabah, Upah Wonogiri Regency is a limestone area that is barren and hilly. To deal with the dry conditions of the area, residents plant upland rice. There are two types of land in Manyaran sub-district, namely paddy fields and upland land. The purpose of the study was to determine production costs, revenues, revenues, efficiency, to compare production costs, revenues, incomes and productivity levels of lowland and upland rice farming in Manyaran District. The basic method is descriptive. Purposive location taking in Manyaran District. The number of respondents is 60, namely 30 rice farmers and 30 upland rice farmers. The analytical method is farming analysis and comparative analysis. The results of the study 1) The average cost of paddy rice production is Rp. 2,369,988/Ha and upland rice Rp. 890.770/Ha. The average rice paddy receipts Rp. 4,643,933/Ha and upland rice Rp. 1,813,400/Ha. The average income of paddy rice is Rp. 2,273,935/Ha and upland rice Rp. 922,630/Ha. The value of the B/C ratio for lowland rice is 0.96, which means it is not feasible and upland rice is 1.04, which means it is feasible. While the value of R/C ratio for lowland rice is 1.96 and upland rice is 2.04, it means that both lowland rice and upland rice farming are feasible to cultivate, so the efficiency of upland rice is greater than lowland rice. The BEP value of lowland and upland rice products is 527.49 Kg and 198.52 Kg. The BEP value for lowland rice and upland rice is Rp 2,294.29/Kg and Rp 2,204.88/Kg. 2) The results of the t-test of production costs of 0.000, income of 0.000, and productivity of 0.001 means that there is a significant difference between production costs, income, and productivity of lowland rice farming with upland rice.   Keywords: Efficiency, Comparison, Upland Rice, Paddy Rice Universitas Veteran Bangun Nusantara 2022-05-31 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://journal.univetbantara.ac.id/index.php/jase/article/view/2541 Journal of Agribusiness, Social and Economic; Vol 2 No 1 (2022); 37-49 Journal of Agribusiness, Social and Economic; Vol. 2 No. 1 (2022); 37-49 2808-5817 3026-0841 ind https://journal.univetbantara.ac.id/index.php/jase/article/view/2541/1478 Copyright (c) 2022 Journal of Agribussines, Social and Economic

oai:ojs.journal.univetbantara.ac.id:article/2767 2023-05-09T04:35:46Z jase:ART

oai:ojs.pkp.sfu.ca:article/3490 2024-03-06T03:32:19Z jase:ART

NILAI TAMBAH JAMUR TIRAM CRISPY “DuCrija Mush Chi” (STUDI KASUS IKM ANHAN MEKARSARI DI DESA NGARUM KECAMATAN NGRAMPAL KABUPATEN SRAGEN) NILAI TAMBAH JAMUR TIRAM CRISPY “DuCrija Mush Chi” (STUDI KASUS IKM ANHAN MEKARSARI DI DESA NGARUM KECAMATAN NGRAMPAL KABUPATEN SRAGEN) Handayani, Siska Tri Dewati, Rosita Setyarini, Agung Jamur tiram crispy adalah makanan ringan berbahan baku jamur tiram dan di produksi oleh IKM Anhan Mekarsari Desa Ngarum Kecamatan Ngrampal Kabupaten Sragen. Tujuan penelitian ini  untuk mengetahui biaya, penerimaan, pendapatan, efisiensi dan nilai tambah usaha Jamur Tiram Crispy “DuCrija Mush Chi”. Metode penelitian yang digunakan deskriptif. Metode penentuan lokasi penelitian menggunakan purposive sampling yaitu dipilih dengan pertimbangan dan tujuan tertentu karena IKM Anhan Mekarsari sudah memiliki ijin P-IRT dan bersertifikat halal. Responden dalam penelitian ini adalah pemilik dan 2 karyawan produksi. Metode analisis data yang digunakan yaitu analisis biaya, analisis penerimaan, analisis pendapatan, analisis efisiensi usaha dan analisis nilai tambah. Hasil penelitian ini adalah biaya yang dikeluarkan dalam proses produksi pada satu kali produksi yaitu sebesar Rp. 12.506.059 meliputi biaya tetap Rp. 176.648 dan biaya variabel Rp. 12.329.411. Penerimaan pada bulan Mei yaitu Rp. 25.500.000. Pendapatan yang diperoleh yaitu Rp. 12.993.941. Efisiensi usaha pada IKM Anhan Mekarsari yaitu 2,5 yang berarti jika R/C Ratio > 1 maka usaha tersebut layak  dan B/C Ratio =1,45 yang bearti >1 usaha tersebut  menguntungkan. Nilai tambah yang diperoleh dari pengolahan jamur tiram dalam satu kali produksi yaitu Rp. 115.385/kg. Rasio nilai tambah menunjukkan 60,7% , maka dapat dikategorikan nilai tambah pada IKM Anhan Mekarsari tergolong tinggi karena >40% dan keuntungan yang diperoleh dari pengolahan jamur tiram menjadi jamur tiram crispy yaitu sebesar Rp. 61.974/kg bahan baku atau sekitar 88% dari nilai produk perunit bahan baku.  Kata kunci: Analisis Hayami, Jamur Tiram, Nilai Tambah. Crispy oyster mushrooms are snacks made from oyster mushrooms and produced by IKM Anhan Mekarsari, Ngarum Village, Ngrampal District, Sragen Regency. The purpose of this study was to determine the costs, revenues, efficiency and added value of the Crispy Oyster Mushroom “DuCrija Mush Chi”. The research method used is descriptive. IKM Anhan Mekarsari was choosen because it already has a P-IRT permit and halal certificate. Respondents in this study were the owner and 2 production employees. Analysis methods were used cost, revenue, income, efficiency and value added analysis. The results of this study are the total cost for produce crispy oyster mushroom is about Rp. 12.506.059 includes fixed costs (Rp. 176,648) and variable cost (Rp. 12.329.411). Revenue in a month is Rp.25.500.000. The income aerned is Rp. 12.993.941. The revenue and cost ratio of IKM Anhan Mekarsari is 2,5 which means if the R/C Ratio >1 then the business is feasible, the B/C Ratio 1,45 which means >1 the business is profitable. The added value obtained from processing oyster mushrooms in one production cycle is Rp. 115.385/Kg. The added value ratio shows 60,7%, it can be categorized as high added value for IKM Anhan Mekarsari because it more than 40% and the profit obtained from processing oyster mushrooms become crispy oyster mushrooms is Rp. 61.974?Kg of raw materials or about 88% of the product value per unit raw materials.   Keywords: Hayami, Oyster, Mushroom, Value Added.   Universitas Veteran Bangun Nusantara 2022-10-30 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://journal.univetbantara.ac.id/index.php/jase/article/view/3490 Journal of Agribusiness, Social and Economic; Vol 2 No 2 (2022); 64-72 Journal of Agribusiness, Social and Economic; Vol. 2 No. 2 (2022); 64-72 2808-5817 3026-0841 ind https://journal.univetbantara.ac.id/index.php/jase/article/view/3490/1896 Copyright (c) 2023 Journal of Agribussines, Social and Economic

oai:ojs.pkp.sfu.ca:article/3491 2024-03-06T03:32:19Z jase:ART

Kelayakan Usaha Home Industry Rengginang Eka Di Desa Sumberejo Kecamatan Mondokan Kabupaten Sragen Kelayakan Usaha Home Industry Rengginang Eka Di Desa Sumberejo Kecamatan Mondokan Kabupaten Sragen Sholekah, Dwi Anwar, Muhammad Fathul Retnaningsih, Nugraheni The purpose of this study was to determine the cost structure including fixed costs and variable costs, revenues, profits, profitability and business feasibility of the rengginang Eka industry in Sumberejo Village, Mondokan District, Sragen Regency. The basic methods used are qualitative and quantitative. The research area was taken purposively, namely in Sumberejo Village, Mondokan District, Sragen Regency. Respondents were taken using a purposive technique, while the respondents to be selected included the owner and 2 employees in the home industry of Rengginang Eka. The data used are primary data and secondary data. The total fixed costs incurred by the home industry rengginang Eka are Rp. 13,517, the total variable costs are Rp. 612,640, so the total costs incurred are Rp. 626,157. The total income of the Rengginang Eka home industry in February was Rp. 1,440,000 and earned a profit of Rp. 813,843. then for the profitability analysis of 129.97%. The results of the feasibility study show that the BEP breaks even if the product BEP is 41.31 kg and for the BEP the price is Rp. 429,484. then for the R/C ratio of 2.30 and for the B/C ratio of 1.30 it is classified as profitable and feasible to work on. And the results of the ROI of 101% show that the ROI is positive, so the home industry rengginang Eka is feasible to be developed. Tujuan dari penelitian ini adalah  mengetahui struktur biaya meliputi biaya  tetap dan  biaya variabel, penerimaan, keuntungan, profitabilitas serta kelayakan usaha dari industri rengginang Eka di Desa Sumberejo, Kecamatan Mondokan, Kabupaten Sragen. Metode dasar yang digunakan adalah kualitatif dan kuantitatif. Pengambilan daerah penelitian dilakukan secara sengaja (purposive) yaitu di Desa Sumberejo, Kecamatan Mondokan, Kabupaten Sragen. Pengambilan responden dilakukan dengan teknik sengaja (purposive) adapun responden  yang  akan  dipilih antara lain pemilik  dan  2  karyawan di home industry rengginang Eka. Data yang digunakan adalah data primer dan data sekunder. Total biaya tetap yang dikeluarkan home indutry rengginang Eka sebesar Rp 13.517, total biaya variabel sebesar Rp 612.640 sehingga total biaya yang di keluarkan sebesar Rp 626.157. Total penerimaan home industry rengginang Eka pada bulan februari sebesar Rp 1.440.000 dan mendapatkan keuntungan sebesar Rp 813.843. kemudian untuk Analisis profitabilitas sebesar 129,97%. Hasil dari kelayakan usaha menunjukan jika BEP mengalami titik impas jika BEP produk sebesar 41,31 kg dan untuk BEP harga sebesar Rp 429.484. kemudian untuk R/C ratio sebesar 2,30 dan untuk B/C ratio sebesar 1,30 tergolong menguntukan dan layak di usahakan. Dan hasil dari ROI sebesar 101% menunjukan bahawa ROI bernilai positif maka home industry rengginang Eka ini layak untuk di kembangkan. Universitas Veteran Bangun Nusantara 2022-10-30 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://journal.univetbantara.ac.id/index.php/jase/article/view/3491 Journal of Agribusiness, Social and Economic; Vol 2 No 2 (2022); 54-63 Journal of Agribusiness, Social and Economic; Vol. 2 No. 2 (2022); 54-63 2808-5817 3026-0841 ind https://journal.univetbantara.ac.id/index.php/jase/article/view/3491/1895 Copyright (c) 2023 Journal of Agribussines, Social and Economic

oai:ojs.pkp.sfu.ca:article/3680 2024-03-06T03:28:37Z jase:ART

Analysis of The Operational Risk Management of Ethno Bali Foundation Bee Agrotourism in Baha, Mengwi Village PURVITASARI, EVIE - Tourism is one of the largest and fastest-growing economic sectors in the world. One of the areas that has the best potential in terms of agro-tourism is the Bali area. Bali is the area that is most in demand, so it is not surprising that many foreign tourists and local tourists make Bali their favorite tourist destination.The method used in this research is quantitative descriptive research. The total number of respondents in this study was 25. Operational risk of a company to be able to know the right action decisions in minimizing risk needs to process the calculation of the level of impact and the level of possibility through the Godfrey method. These 10 risks are the most intense risks occurring in the Etno Bali Foundation Bee Agrotourism. The risks in the Lebah Etno Bali Foundation Agrotourism occur due to a less than optimal system, both from HR (Human Resources) to the management of the facilities there1.The results showed that the operational risks identified in the Etno Bali Foundation Bee Agrotourism Unit were 11 types of risks and. Efforts to address operational risk are prioritized have high and extreme levels through preventive and mitigating efforts. Universitas Veteran Bangun Nusantara 2023-05-30 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://journal.univetbantara.ac.id/index.php/jase/article/view/3680 Journal of Agribusiness, Social and Economic; Vol 3 No 1 (2023); 17-31 Journal of Agribusiness, Social and Economic; Vol. 3 No. 1 (2023); 17-31 2808-5817 3026-0841 eng https://journal.univetbantara.ac.id/index.php/jase/article/view/3680/2103 Copyright (c) 2023 Journal of Agribussines, Social and Economic

oai:ojs.journal.univetbantara.ac.id:article/4231 2023-07-05T02:52:49Z jase:ART

oai:ojs.pkp.sfu.ca:article/4232 2024-03-06T03:28:37Z jase:ART

Preferensi Konsumen Buah Semangka Di Pasar Semangka Kecamatan Jebres Kota Surakarta Preferensi Konsumen Buah Semangka Di Pasar Semangka Kecamatan Jebres Kota Surakarta Ido, Elvin Anwar, Muhammad Fathul Dewati, Rosita Semangka adalah salah satu jenis buah favorit masyarakat Indonesia. Kemajuan teknologi yang sedang tumbuh membuat kualitas dan kemampuan beradaptasi semangka terus meningkat. Tujuan penelitian ini adalah mengidentifikasi karakter konsumen dan mengetahui preferensi konsumen buah semangka di Pasar Semangka Jebres. Penelitian ini dilakukan di Pasar Semangka Kecamatan Jebres Kota Surakarta. Metode yang digunakan adalah deskriptif kuantitatif. Jenis data yang digunakan adalah data primer dan sekunder. Perumusan pada tahap input data menggunakan analisis konjoin. Hasil penelitian menunjukan bahwa karakteristik dari konsumen buah semangka di Pasar Buah Semangka Kecamatan Jebres Kota Surakarta diketahui bahwa sebagian besar responden yang di wawancarai adalah perempuan sebesar 52%, umur mayoritas berusia 15-60 tahun sebesar 88%, pekerjaan mayoritas responden adalah wiraswasta sebesar 54%. Dilihat dari pendapatan perbulan mayoritas responden memiliki pendapatan Rp. 1.000.000 – Rp. 3.000.000 sebesar 74%, memiliki tingkat pendidikan terakhir SMA sebesar 76% dan memiliki status menikah sebesar 74%. Sedangkan hasil dari preferensi konsumen adalah Atribut yang mempengaruhi preferensi konsumen buah semangka di Pasar Semangka Kecamatan Jebres Kota Surakarta adalah kombinasi atribut bentuk bulat, motif lorek, jenis tanpa biji, harga <6500 warna kuning. Sedangkan atribut yang menjadi pertimbangan utama dalam pembelian semangka adalah harga 29,872%, lalu diikuti dengan bentuk 27,666%, motif 17,486%, warna 16,911%, dan jenis 8,065%.. Kata kunci : Buah Semangka, Analisis usaha, Preferensi Konsumen Semangka adalah salah satu jenis buah favorit masyarakat Indonesia. Kemajuan teknologi yang sedang tumbuh membuat kualitas dan kemampuan beradaptasi semangka terus meningkat. Tujuan penelitian ini adalah mengidentifikasi karakter konsumen dan mengetahui preferensi konsumen buah semangka di Pasar Semangka Jebres. Penelitian ini dilakukan di Pasar Semangka Kecamatan Jebres Kota Surakarta. Metode yang digunakan adalah deskriptif kuantitatif. Jenis data yang digunakan adalah data primer dan sekunder. Perumusan pada tahap input data menggunakan analisis konjoin. Hasil penelitian menunjukan bahwa karakteristik dari konsumen buah semangka di Pasar Buah Semangka Kecamatan Jebres Kota Surakarta diketahui bahwa sebagian besar responden yang di wawancarai adalah perempuan sebesar 52%, umur mayoritas berusia 15-60 tahun sebesar 88%, pekerjaan mayoritas responden adalah wiraswasta sebesar 54%. Dilihat dari pendapatan perbulan mayoritas responden memiliki pendapatan Rp. 1.000.000 – Rp. 3.000.000 sebesar 74%, memiliki tingkat pendidikan terakhir SMA sebesar 76% dan memiliki status menikah sebesar 74%. Sedangkan hasil dari preferensi konsumen adalah Atribut yang mempengaruhi preferensi konsumen buah semangka di Pasar Semangka Kecamatan Jebres Kota Surakarta adalah kombinasi atribut bentuk bulat, motif lorek, jenis tanpa biji, harga <6500 warna kuning. Sedangkan atribut yang menjadi pertimbangan utama dalam pembelian semangka adalah harga 29,872%, lalu diikuti dengan bentuk 27,666%, motif 17,486%, warna 16,911%, dan jenis 8,065%. Universitas Veteran Bangun Nusantara 2023-05-30 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://journal.univetbantara.ac.id/index.php/jase/article/view/4232 Journal of Agribusiness, Social and Economic; Vol 3 No 1 (2023); 1-8 Journal of Agribusiness, Social and Economic; Vol. 3 No. 1 (2023); 1-8 2808-5817 3026-0841 ind https://journal.univetbantara.ac.id/index.php/jase/article/view/4232/2086 Copyright (c) 2023 Journal of Agribussines, Social and Economic

oai:ojs.pkp.sfu.ca:article/4241 2024-03-06T03:28:37Z jase:ART

Strategi Pengembangan Agrowisata Bariza Di Kecamatan Ngargoyoso, Kabupaten Karanganyar Strategi Pengembangan Agrowisata Bariza Di Kecamatan Ngargoyoso, Kabupaten Karanganyar Saputra, Febry Harinta, Yos Wahyu Dewati, Rosita Agrowisata adalah sebuah opsi yang mungkin dapat dikelola di pedesaan. Setelah itu, pembatasan terhadap agrowisata dinyatakan kalau agrowisata merupakan tipe pariwisata yang spesial menciptakan produk pertanian, peternakan, perkebunan yang menjadi daya tarik para wisatawan. Usaha bisnis agrowisata yang ditekankan yaitu menjual jasa berbentuk kawasan ataupun produk pertanian yang mempunyai daya tarik spesifik kepada konsumen. Diketahui permasalahan yang terjadi pada Agrowisata Bariza adalah fasilitas yang dimiliki sudah tidak terawat dan memerlukan pengembangan agar menjadi Agrowisata yang dapat berdampak positif bagi lingkungan dan masyarakat sekitar. Tujuan penelitian untuk 1) Mengetahui faktor internal dan faktor eksternal yang berpengaruh dalam pengembangan Agrowisata Bariza di Kecamatan Ngagoyoso. 2) Menganalisis alternatif strategi yang dapat dikembangkan Agrowisata Bariza di Kecamatan Ngagoyoso. 3) Menentukan strategi prioritas dalam mengembangkan Agrowisata Bariza di Kecamatan Ngagoyoso. Metode pengambilan daerah penelitian dilakukan secara Purposive. Teknik analisis data menggunakan analisis kualitatif antara lain: IFE dan EFE, SWOT dan QSPM. Hasil penelitian menunjukkan bahwa faktor internal yakni bauran pemasaran, 3K pemasaran, SDM dan Modal terindentifikasi 5 kekuatan, 5 kelemahan dengan total skor matrik IFE 3,19 dan matriks EFE faktor yang akan dianalisis yakni STP Pemasaran, SDA, Kebijakan Pemerintah teridentifkasi 5 peluang, 5 ancaman dengan total skor matriks EFE 3,20. Matriks SWOT menghasilkan 15 alternatif strategi. Prioritas strategi yang dianalisis dengan menggunakan matriks QSPM, dimana alternatif strategi ada 3 pengembangan Agrowisata Bariza di Kecamatan Ngargoyoso, Kabupaten Karanganyar. Berdasarkan dari analisis matriks QSPM didapatkan prioritas strategi yang paling efektif yakni Melakukan pendataan secara terperinci mengenai kekurangan fasilitas sehingga dapat ditambah dan diperbaiki, nilai TAS 6,67. Kata kunci : Agrowisata, Bariza, Ngargoyoso Agrowisata adalah sebuah opsi yang mungkin dapat dikelola di pedesaan. Setelah itu, pembatasan terhadap agrowisata dinyatakan kalau agrowisata merupakan tipe pariwisata yang spesial menciptakan produk pertanian, peternakan, perkebunan yang menjadi daya tarik para wisatawan. Usaha bisnis agrowisata yang ditekankan yaitu menjual jasa berbentuk kawasan ataupun produk pertanian yang mempunyai daya tarik spesifik kepada konsumen. Diketahui permasalahan yang terjadi pada Agrowisata Bariza adalah fasilitas yang dimiliki sudah tidak terawat dan memerlukan pengembangan agar menjadi Agrowisata yang dapat berdampak positif bagi lingkungan dan masyarakat sekitar. Tujuan penelitian untuk 1) Mengetahui faktor internal dan faktor eksternal yang berpengaruh dalam pengembangan Agrowisata Bariza di Kecamatan Ngagoyoso. 2) Menganalisis alternatif strategi yang dapat dikembangkan Agrowisata Bariza di Kecamatan Ngagoyoso. 3) Menentukan strategi prioritas dalam mengembangkan Agrowisata Bariza di Kecamatan Ngagoyoso. Metode pengambilan daerah penelitian dilakukan secara Purposive. Teknik analisis data menggunakan analisis kualitatif antara lain: IFE dan EFE, SWOT dan QSPM. Hasil penelitian menunjukkan bahwa faktor internal yakni bauran pemasaran, 3K pemasaran, SDM dan Modal terindentifikasi 5 kekuatan, 5 kelemahan dengan total skor matrik IFE 3,19 dan matriks EFE faktor yang akan dianalisis yakni STP Pemasaran, SDA, Kebijakan Pemerintah teridentifkasi 5 peluang, 5 ancaman dengan total skor matriks EFE 3,20. Matriks SWOT menghasilkan 15 alternatif strategi. Prioritas strategi yang dianalisis dengan menggunakan matriks QSPM, dimana alternatif strategi ada 3 pengembangan Agrowisata Bariza di Kecamatan Ngargoyoso, Kabupaten Karanganyar. Berdasarkan dari analisis matriks QSPM didapatkan prioritas strategi yang paling efektif yakni Melakukan pendataan secara terperinci mengenai kekurangan fasilitas sehingga dapat ditambah dan diperbaiki, nilai TAS 6,67. Universitas Veteran Bangun Nusantara 2023-05-30 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://journal.univetbantara.ac.id/index.php/jase/article/view/4241 Journal of Agribusiness, Social and Economic; Vol 3 No 1 (2023); 9-16 Journal of Agribusiness, Social and Economic; Vol. 3 No. 1 (2023); 9-16 2808-5817 3026-0841 ind https://journal.univetbantara.ac.id/index.php/jase/article/view/4241/2102 Copyright (c) 2023 Journal of Agribussines, Social and Economic

oai:ojs.pkp.sfu.ca:article/4403 2023-09-11T10:48:21Z jase:ART

oai:ojs.pkp.sfu.ca:article/4579 2023-10-06T02:35:28Z jase:ART

oai:ojs.pkp.sfu.ca:article/4619 2024-03-06T03:28:12Z jase:ART

Analisis Marjin Pemasaran Ubi Kayu (Manihot Utilissima) Di Kecamatan Polokarto Kabupaten Sukoharjo Marleni, Yuni Harinta, Yos Wahyu Dewati, Rosita Cassava is the third food ingredient after rice and corn which is one of the leading agricultural products that is widely marketed in the Polokarto District area. The aim of this research is to determine the marketing channels, marketing margins and marketing efficiency of cassava that are most effectively used by cassava farmers in Polokarto District, Sukoharjo Regency. The basic method used in this research is descriptive which is aimed at highlighting facts, variables, circumstances and phenomena that are occurring now (when the research is taking place) and uses survey methods as a research technique. The results of this research are that there are 3 cassava marketing channels in Polokarto District, Sukoharjo Regency. In marketing channel I, the marketing institutions involved in cassava marketing are retailers. In channel II the marketing institutions involved are collecting traders, wholesalers and retailers. In channel III the marketing institutions involved are collecting traders and wholesalers. The marketing margin for marketing channel I is IDR 2,000, the margin for channel II is IDR. 13,450 and channel III margin is IDR 13,500. Farmer's share in channel I is 50%, channel II is 10.33% and channel III is 10%. The efficient marketing channel is marketing channel I with an efficiency level of 16.68%. Meanwhile, marketing channel II has an efficient level of 17.37% and marketing channel III has an efficient level of 28.07%. Based on this, it can be said that the most efficient is marketing channel I because it has the shortest channel so that the marketing costs that take place in this marketing channel pattern are the lowest and the farmer's share value is high in marketing channel I.   Universitas Veteran Bangun Nusantara 2023-10-30 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://journal.univetbantara.ac.id/index.php/jase/article/view/4619 10.32585/jase.v3i2.4619 Journal of Agribusiness, Social and Economic; Vol 3 No 2 (2023); 47-58 Journal of Agribusiness, Social and Economic; Vol. 3 No. 2 (2023); 47-58 2808-5817 3026-0841 eng https://journal.univetbantara.ac.id/index.php/jase/article/view/4619/2431 Copyright (c) 2023 Journal of Agribusiness, Social and Economic

oai:ojs.pkp.sfu.ca:article/4630 2024-03-06T03:28:12Z jase:ART

ANALISIS PREFERENSI KONSUMEN TERHADAP CABAI DI KECAMATAN BENDOSARI KABUPATEN SUKOHARJO Dewangga, Muchammad Dewati, Rosita Setyarini, Agung Penelitian ini bertujuan untuk mengetahui karakteristik konsumen cabai dan untuk mengetahui tingkat atribut yang paling dipertimbangkan oleh konsumen dalam keputusan pembelian cabai di kecamatan Bendosari. Metode dasar penelitian ini menggunakan metode deskriptif. Lokasi penelitian dipilih secara sengaja atau (purposive sampling) yaitu di Kecamatan Bendosari. Penentuan sampel menggunakan metode purposive sampling dengan jumlah responden 50. Teknik pengujian dilakukan dengan menggunakan model Multiatribut Fishbein. Hasil penelitian ini menunjukkan bahwa karakteristik konsumen yang membeli cabai di Kecamatan Bendosari adalah perempuan pada rentang usia 20-64 tahun dengan rata-rata pendidikan terakhir yaitu S1/D4 sebesar 35% dengan pekerjaan sebagai pelajar/mahasiswa dengan penghasilan rata-rata <Rp. 1.000.000  per bulan. Jumlah anggota keluarga dalam satu rumah rata-rata sebanyak 3-4 orang dalam satu rumah. Sikap konsumen terhadap atribut cabai yang dipertimbangkan dalam keputusan pembelian di Kecamatan Bendosari dapat disimpulkan sebagai berikut: Atribut rasa cabai menduduki peringkat tertinggi dengan nilai 17,84 dan dikategorikan sebagai atribut yang positif, menunjukkan bahwa rasa menjadi faktor utama dalam pemilihan cabai. Tingkat kematangan (nilai 16,48) dan jenis cabai (nilai 16,31) juga menjadi pertimbangan penting bagi konsumen. Sementara itu, harga cabai (nilai 15,08) dan warna kulit (nilai 14,35) dikategorikan sebagai atribut netral, yang meskipun tidak dominan, tetap mempengaruhi preferensi konsumen dalam pembelian. This research aims to determine the characteristics of chili consumers and to identify the level of attributes most considered by consumers in chili purchasing decisions in the Bendosari sub-district. The basic research method used in this research is a descriptive method. The research location was intentionally chosen (purposive sampling) in the Bendosari sub-district. Sample determination was done using purposive sampling with 50 respondents. Testing was conducted using the Multi-Attribute Fishbein model. The results of this research show that the characteristics of chili consumers in the Bendosari sub-district are females in the age range of 20-64 years with an average final education of S1/D4 at 35%, employed as students with an average income of less than Rp. 1,000,000 per month. The average number of family members in one household is 3-4 people. Consumer attitudes toward chili attributes considered in purchasing decisions in the Bendosari sub-district can be summarized as follows: Chili taste attributes occupy the highest rank with a value of 17.84 and are categorized as positive attributes, indicating that taste is the primary factor in chili selection. The level of maturity (value of 16.48) and the type of chili (value of 16.31) are also important considerations for consumers. Meanwhile, chili price (value of 15.08) and skin color (value of 14.35) are categorized as neutral attributes, which, although not dominant, still influence consumer preferences in purchasing. Universitas Veteran Bangun Nusantara 2023-10-30 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://journal.univetbantara.ac.id/index.php/jase/article/view/4630 10.32585/jase.v3i2.4630 Journal of Agribusiness, Social and Economic; Vol 3 No 2 (2023); 65-70 Journal of Agribusiness, Social and Economic; Vol. 3 No. 2 (2023); 65-70 2808-5817 3026-0841 eng https://journal.univetbantara.ac.id/index.php/jase/article/view/4630/2439 Copyright (c) 2023 Journal of Agribusiness, Social and Economic

oai:ojs.pkp.sfu.ca:article/4633 2024-03-06T03:33:34Z jase:ART

ANALISIS STRATEGI PEMASARAN SELADA HIJAU(Lactuca sativa L.) DI HIDROPONIK DZAKIYYAH FARM KABUPATEN SUKOHARJO Pradana, Guntur Eka Harinta, Yos Wahyu Setyarini, Agung Hydroponic plant cultivation is increasingly being enjoyed by urban communities. This hydroponic trend emerged in line with the increasingly limited agricultural land in urban areas. The aim of this research is to determine internal and external factors, alternative strategies and determine strategic priorities in marketing. The basic method used is descriptive qualitative. The types of data used are primary and secondary data. Determining key persons or respondents using Purposive and Snowball sampling techniques. For data analysis methods use IFE, EFE, SWOT, and QSPM. Based on the results of the IFE matrix, 5 strengths and 5 weaknesses were identified with the results showing marketing distribution and not having a greenhouse as the main weakness, and the results of the EFE matrix identified 5 opportunities and 4 threats with the results showing regular customers as the biggest opportunity and competitors' pricing strategies and distribution strategies as the biggest threat. The SWOT matrix produces 8 alternative strategies, namely increasing the number of planting holes, creating a permanent partnership, embracing hydroponic beginners as partners, adjusting planting schedules to avoid natural risks, creating SOPs, creating social media, creating greenhouses, improving better management. The alternative is then decided through the QSPM matrix which places the W-O strategy, namely Making SOPs (Product Operational Standards) as a strategic priority with a Total Alternative Score of 7.721. The results of this research prioritize the strategy for creating SOPs, starting from standardizing products for production and partners, as well as maintaining existing quality so that it remains in demand by regular customers. Budidaya tanaman hidroponik semakin dinikmati masyarakat perkotaan. Tren hidroponik ini muncul sejalan dengan semakin sempitnya lahan pertanian di perkotaan. Tujuan dari penelitian ini adalah mengetahui Faktor Internal serta Faktor Eksternal, Alternatif Strategi dan menentukan prioritas strategi dalam pemasaran. Metode dasar yang digunakan adalah kualitatif deskriptif. Jenis data yang digunakan merupakan data primer dan sekunder. Penentuan key person atau responden menggunakan teknik Purposive dan Snowballsampling. Untuk metode analisis data menggunakan IFE, EFE, SWOT, dan QSPM. Berdasarkan hasil matriks IFE teridentifikasi 5 kekuatan dan 5 kelemahan dengan hasil menunjukkan distribusi pemasaran sebagai kekuatan utama dan belum memiliki greenhouse sebagai kelemahan utama, serta hasil matriks EFE teridentifikasi 5 peluang dan 4 ancaman dengan hasil menunjukkan pelanggan tetap sebagai peluang terbesar dan strategi harga dan strategi distribusi pesaing sebagai ancaman terbesar. Dari matriks SWOT menghasilkan 8 alternatif strategi yaitu Peningkatan jumlah lubang tanam, Membuat sebuah kemitraan tetap, Merangkul pemula hidroponik sebagai mitra, Penyesuaian Jadwal tanam untuk menghindari resiko alam, Pembuatan SOP, Pembuatan Media sosial, Pembuatan greenhouse, Peningkatan manajemen yang lebih baik. Alternatif tersebut kemudian diputuskan lewat matriks QSPM yang menempatkan strategi W- O yaitu Pembuatan SOP (Standar Operasional Produk) sebagai prioritas strategi dengan skor Total Alternative Score sebesar 7,721. Hasil penelitian ini menempatkan prioritas strategi pembuatan SOP, dimulai dari pembuatan standarisasi produk terhadap produksi dan juga terhadap mitra, serta menjaga kualitas yang ada agar tetap diminati oleh pelangan tetap. Universitas Veteran Bangun Nusantara 2022-05-31 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://journal.univetbantara.ac.id/index.php/jase/article/view/4633 Journal of Agribusiness, Social and Economic; Vol 2 No 1 (2022); 47-53 Journal of Agribusiness, Social and Economic; Vol. 2 No. 1 (2022); 47-53 2808-5817 3026-0841 eng https://journal.univetbantara.ac.id/index.php/jase/article/view/4633/2425 Copyright (c) 2023 Journal of Agribusiness, Social and Economic

oai:ojs.pkp.sfu.ca:article/4638 2024-03-06T03:28:37Z jase:ART

ANALISIS KELAYAKAN USAHATANI METE (Anacardium Occidentale) DI KECAMATAN NGADIROJO KABUPATEN WONOGIRI ANALISIS KELAYAKAN USAHATANI METE (Anacardium Occidentale) DI KECAMATAN NGADIROJO KABUPATEN WONOGIRI Rahmadhani, Ary Basuki, Joko Setyo Retnaningsih, Nugraheni Tanaman jambu mete merupakan tanaman yang cocok ditanam di lahan marjinal dan wilayah yang memiliki iklim kering, di mana persyaratan iklim yang diperlukan di wilayah Jawa banyak ditemukan di Kabupaten Wonogiri.Tujuan penelitian ini adalah untuk mengetahui tingkat kelayakan usahatani mete di Kecamatan Ngadirojo Kabupaten Wonogiri. Penelitian ini dilakukan di Desa Kerjo Lor dan Kerjo Kidul, Kecamatan Ngadirojo Kabupaten Wonogiri. Metode dasar yang digunakan adalah deskriptif analitis. Jenis data yang digunakan adalah data primer dan data sekunder. Metode analisis data yang digunakan adalah analisis usahatani mete di Kecamatan Ngadirojo Kabupaten Wonogiri. Pada analisis kelayakan usahatani mete menggunakan perhitungan total biaya, penerimaan dan pendapatan usahatani mete. Hasil analisis menunjukkan bahwa biaya total pada usahatani mete sebesar Rp.661.217/musim panen, penerimaan sebesar Rp. 4.354.000/musim panen, pendapatan sebesar Rp. 3.692.783/musim panen, efisiensi 6,5 menunjukkan bahwa usahatani mete tersebut sudah efisien, B/C Ratio 5,5, dan mengalami break event point atau tidak untung dan tidak rugi jika nilai BEP penerimaan sebesar Rp. 104.333, BEP produksi sebesar 6,8 kg, dan BEP harga jual sebesar Rp. 2.277,8 yang artinya usahatani mete tersebut menguntungkan dan layak untuk dikembangkan.   The cashew nut plant is a plant that is suitable for planting on marginal land and areas that have a dry climate, where the climate requirements needed in the Java region are mostly found in Wonogiri Regency. The aim of this research is to determine the level of feasibility of cashew farming in Ngadirojo District, Wonogiri Regency. This research was conducted in Kerjo Lor and Kerjo Kidul Villages, Ngadirojo District, Wonogiri Regency. The basic method used is descriptive analytical. The types of data used are primary data and secondary data. The data analysis method used is analysis of cashew farming in Ngadirojo District, Wonogiri Regency. In the cashew farming feasibility analysis, the calculation of the total costs, receipts and income of cashew farming is used. The results of the analysis show that the total costs for cashew farming are IDR 661,217/harvest season, revenue is IDR. 4,354,000/harvest season, income of Rp. 3,692,783/harvest season, efficiency of 6.5 shows that the cashew farming is efficient, B/C Ratio 5.5, and experiences a break event point or no profit and no loss if the BEP value of revenue is Rp. 104,333, production BEP of 6.8 kg, and selling price BEP of Rp. 2,277.8, which means that cashew farming is profitable and worthy of development. Universitas Veteran Bangun Nusantara 2023-05-30 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://journal.univetbantara.ac.id/index.php/jase/article/view/4638 Journal of Agribusiness, Social and Economic; Vol 3 No 1 (2023); 41-46 Journal of Agribusiness, Social and Economic; Vol. 3 No. 1 (2023); 41-46 2808-5817 3026-0841 eng https://journal.univetbantara.ac.id/index.php/jase/article/view/4638/2429 Copyright (c) 2023 Journal of Agribusiness, Social and Economic

oai:ojs.pkp.sfu.ca:article/4642 2024-07-02T06:57:33Z jase:ART

Analisis Daya Saing Ekspor Wortel Emmya A'tri Euneke Lucky Tio yunita Efforts to reinforce the export capacity of carrots derived from Indonesia has complex problems since the top (on Farm) to downstream. The carrot request at the market of China, Malaysia, Singapore, is still high and this becomes a probabiltas market reduced carrot farmer in the territory of Indonesia. This study intends to examine the competitiveness of carrots derived from Indonesia. Methods of analysis using Revealed Compararative Advantage (RCA) to review the competitiveness of carrots in the Chinese market, Malaysia, Singapore. The results of the analysis show the power of carrots, from Indonesia has competitiveness to many low and high countries Universitas Veteran Bangun Nusantara 2023-10-30 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://journal.univetbantara.ac.id/index.php/jase/article/view/4642 10.32585/jase.v3i2.4642 Journal of Agribusiness, Social and Economic; Vol 3 No 2 (2023); 59-64 Journal of Agribusiness, Social and Economic; Vol. 3 No. 2 (2023); 59-64 2808-5817 3026-0841 eng https://journal.univetbantara.ac.id/index.php/jase/article/view/4642/2432 Copyright (c) 2023 Journal of Agribusiness, Social and Economic https://creativecommons.org/licenses/by-nc-sa/4.0

oai:ojs.pkp.sfu.ca:article/4643 2024-03-06T03:32:19Z jase:ART

STRATEGI PEMASARAN AGROINDUSTRI OLAHAN NANAS MADU (Ananas sativus) DI KECAMATAN BELIK KABUPATEN PEMALANG Dwi Rahmadhanti, Inneke Retnaningsih, Nugraheni Arianti, Yoesti Silvana The purpose of this research is to identify and analyze the internal and external environmental factors of MSME honey pineapple processing in Belik District that affect the marketing of pineapple processed products, formulate marketing strategies that can be applied by UMKM honey pineapple processors in marketing their products. The analytical method of this research is descriptive analysis method with data analysis using CPM, SWOT and QSPM matrices. Respondents in this study were owners of UMKM Tiga Sekawan and Madu Jaya as well as consumers of UMKM processed honey pineapple, totaling 4 respondents. The results showed that the CPM score for Tiga Sekawan UMKM was 3.19 and for UMKM Madu Jaya the score was 1.98. SWOT matrix analysis obtained alternative strategies namely SO Strategy: Optimizing production with abundant availability of raw materials, easy-to-obtain production infrastructure, availability of skilled labor, Maintaining cleanliness of production sites, product quality, improving employee performance and creativity, maintaining good relations with resellers and customers WO Strategy: Improve production technology and carry out promotional activities with online media, Form a cooperative and Make capital loans to capital loan service providers to improve the industry. S-T Strategy: Manpower management and cooperation with resellers and retailers by conducting a pre-order system, Expanding the market using online media to expand market reach. W-T Strategy: Increasing packaging innovation and promotion to increase consumer interest and face market competition with other products. Analysis of the strategic priority QSPM matrix in strategy II, increasing packaging innovation and also promotions to increase consumer interest. Universitas Veteran Bangun Nusantara 2022-10-30 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://journal.univetbantara.ac.id/index.php/jase/article/view/4643 Journal of Agribusiness, Social and Economic; Vol 2 No 2 (2022); 73-86 Journal of Agribusiness, Social and Economic; Vol. 2 No. 2 (2022); 73-86 2808-5817 3026-0841 eng https://journal.univetbantara.ac.id/index.php/jase/article/view/4643/2437 Copyright (c) 2023 Journal of Agribusiness, Social and Economic

oai:ojs.pkp.sfu.ca:article/4657 2024-03-06T03:28:12Z jase:ART

ANALISIS PREFERENSI KONSUMEN TERHADAP PRODUK TEH CELUP HITAM DI KECAMATAN WONOGIRI Ady Pratama, Bambang Arianti, Yoesti Silvana Setyarini, Agung Penelitian ini bertujuan untuk (1) Mengetahui urutan pengaruh atribut terhadap daya beli konsumen produk merek/brand teh celup hitam (2) Mengetahui preferensi konsumen terhadap beberapa brand/merek produk teh celup hitam. Metode dasar yang digunakan dalam penelitian ini adalah deskriptif kuantitatif, Pengambilan sampel menggunakan metode acidental sampling dengan teknik observasi, wawancara, kuesioner dan dokumentasi. Penelitian ini menggunakan teknik acidental sampling karena memperhatikan pertimbangan tertentu yang kemungkinan akan dihadapi pada saat penelitian, jumlah sampel yang akan diambil dalam penelitian ini sebanyak 100 responden. Penelitian ini berlokasi di Kecamatan Wonogiri Kabupaten Wonogiri. Hasil dari penelitian ini dapat disimpulkan bahwa terdapat perbedaan preferensi atribut rasa, harga, aroma, warna, merek, dan desain kemasan teh celup hitam. Konsumen dalam melakukan pembelian teh celup hitam di beberapa merek/brand Tongji, Sariwnagi dan Sosro memiliki perbedaan preferensi atau terdapat perdebaan keputusan. Universitas Veteran Bangun Nusantara 2023-10-30 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://journal.univetbantara.ac.id/index.php/jase/article/view/4657 10.32585/jase.v3i2.4657 Journal of Agribusiness, Social and Economic; Vol 3 No 2 (2023); 71-82 Journal of Agribusiness, Social and Economic; Vol. 3 No. 2 (2023); 71-82 2808-5817 3026-0841 eng https://journal.univetbantara.ac.id/index.php/jase/article/view/4657/2443 Copyright (c) 2023 Journal of Agribusiness, Social and Economic

oai:ojs.pkp.sfu.ca:article/4661 2024-03-06T03:37:14Z jase:ART

Faktor Yang Mempengaruhi Keputusan Pembelian Kopi Instan Di Kabupaten Sukoharjo Nugroho, Arip Setyo Harinta, Yos Wahyu Dewati, Rosita Kopi merupakan salah satu komoditas perkebuan yang memiliki nilai ekonomis cukup tinggi. Mengkonsumsi minuman kopi merupakan hal yang lumrah dan seakan menjadi sebuah kebiasaan bagi sebagian masyarakat. Tujuan dari penelitian ini adalah untuk mengetahui preferensi konsumen terhadap produk kopi instan. Metode dasar dalam penelitian ini adalah deskriptif. Tempat penelitian dipilih secara senganja di Kecamatan Grogol dan Kecamatan Kartasura. Teknik pengambilan sampel menggunakan purposive sampling dengan jumlah responden 50. Analisis yang digunakan adalah analisis Konjoin. Berdasarkan analisis konjoin untuk menentukan preferensi konsumen terhadap produk kopi instan  menunjukan bahawa atribut  promosi merupakan atribut yang paling penting oleh konsumen dalam membeli produk kopi instan. Atribut kedua yang dianggap penting adalah harga. Atribut selanjutnya yang dianggap penting adalah  jaminan mutu kemudian rasa dan  yang dianggap kurang penting oleh konsumen adalah kemasan. Universitas Veteran Bangun Nusantara 2021-10-31 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://journal.univetbantara.ac.id/index.php/jase/article/view/4661 Journal of Agribusiness, Social and Economic; Vol 1 No 2 (2021); 48-57 Journal of Agribusiness, Social and Economic; Vol. 1 No. 2 (2021); 48-57 2808-5817 3026-0841 eng https://journal.univetbantara.ac.id/index.php/jase/article/view/4661/2445 Copyright (c) 2023 Journal of Agribusiness, Social and Economic

oai:ojs.pkp.sfu.ca:article/4662 2024-03-06T03:37:14Z jase:ART

STRATEGI PENGEMBANGAN AGRIBISNIS KOMODITI BAWANG MERAH DI KECAMATAN SELOGIRI KABUPATEN WONOGIRI Afifah, Nur Harinta, Yos Wahyu Dewati, Rosita Penelitian ini bertujuan untuk menentukan prioritas strategi yang memungkinkan untuk diterapkan dalam pengembangan agribisnis bawang merah di Kecamatan Selogiri Kabupaten Wonogiri. Metode dasar yang digunakan dalam penelitian ini adalah deskriptif analitik. Metode penentuan lokasi penelitian dilakukan secara sengaja (purposive). Jenis data yang digunakan dalam penelitian adalah data primer dan data sekunder yang dikumpulkan dengan teknik wawancara, pencatatan dan observasi. Metode analisis data yang digunakan dalam penelitian ini yaitu (1) Analisis faktor-faktor internal dan eksternal, (2) Matriks SWOT, dan (3) QSPM (Quantitave Strategic Planning Matriks). Hasil penelitian menunjukkan bahwa biaya total dalam satu kali musim tanam dengan luas lahan sebesar 1000 m2 sebesar Rp. 7.116.209, penerimaan Rp. 20.000.000, dan pendapatan Rp. 12.939.791. Dari matriks IFE teridentifikasi 5 kekuatan, 5 kelemahan, dan matriks EFE 5 peluang ,4 ancaman. Dari matriks SWOT menghasilkan 9 alternatif strategi. Matriks QSPM menghasilkan prioritas strategi dengan TAS tertinggi yaitu, (1) program memberi bantuan modal dari Pemerintah dengan nilai TAS (Total Atractiveness Score) 81,46, (2) Penerapan teknologi PHT dengan TAS 44,04, (3) peningkatan kualitas dan kuantitas bawang merah dengan intensifikasi pertanian dengan TAS 31,76. Universitas Veteran Bangun Nusantara 2021-10-31 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://journal.univetbantara.ac.id/index.php/jase/article/view/4662 Journal of Agribusiness, Social and Economic; Vol 1 No 2 (2021); 58-70 Journal of Agribusiness, Social and Economic; Vol. 1 No. 2 (2021); 58-70 2808-5817 3026-0841 eng https://journal.univetbantara.ac.id/index.php/jase/article/view/4662/2444 Copyright (c) 2023 Journal of Agribusiness, Social and Economic

oai:ojs.pkp.sfu.ca:article/4663 2024-03-06T03:37:14Z jase:ART

ANALISIS KELAYAKAN NON FINANSIAL BUDIDAYA JAMBU KRISTAL DI AGROWISATA LARASATI GARDEN DESA POLOKARTO KECAMATAN POLOKARTO KABUPATEN SUKOHARJO Sari, Diana Nopita Harinta, Yos Wahyu Arianti, Yoesti Silvana Tujuan dari penelitian ini yaitu untuk mengetahui bagaimana cara budidaya jambu kristal dan menegetahui analisis kelayakan non finansial pada usaha budidaya jambu kristal di Agrowisata Larasatai Garden, Desa Polokarto, Kecamatan Polokarto, Kabupaten Sukoharjo. Lokasi ini dipilih dengan menggunakan metode purposive sampling. Penelitian ini dilakukan pada Maret 2020 sampai Februari 2021. Metode dasar yang digunakan yaitu deskriptif analitis. Jenis data yang digunakan adalah data primer dan sekunder. Responden dalam penelitian ini yaitu pemilik dan staff agrowisata, serta PPL Kecamatan Polokarto. Metode analisis data yang digunakan yaitu analisis kelayakan non finansial. Kelayakan non finansial dianalisis menggunakan aspek hukum, lingkungan, pasar, teknis dan manajemen. Berdasarkan hasil penelitian didapatkan bahwa cara budidaya jambu kristal di Agrowisata Larasati Garden meliputi: (1) Persiapan lahan dengan membuat jarak tanam 3x3 meter sampai 4x4 meter; (2) Pembibitan dan penanaman bibit yang dilakukan pada pagi atau sore hari; (3) Perawatan tanaman yang dilakukan meliputi penyiraman, penyiangan dan pemangkasan; (4) Pupuk yang digunakan yaitu pupuk organik berupa pupuk kandang dan pupuk kimia berupa NPK, ZA, KCl; (5) Penyemprotan insektisida pada tanaman jambu kristal hanya terfokus pada daun; (6) Pembungkusan buah dilakukan pada saat buah masih dalam kondisi muda; (7) Pemanenan buah dilakukan langsung oleh pengunjung dengan kondisi buah yang dipanen sudah cukup matang. Sedangkan untuk analsis non finansialnya didapatkan bahwa Agrowisata Larasati Garden layak untuk dikembangkan. Hal ini ditunjukkan dengan berdirinya agrowisata tersebut, sudah memberikan dampak positif dan memberikan manfaat bagi masyarakat sekitar. Universitas Veteran Bangun Nusantara 2021-10-31 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://journal.univetbantara.ac.id/index.php/jase/article/view/4663 Journal of Agribusiness, Social and Economic; Vol 1 No 2 (2021); 71-81 Journal of Agribusiness, Social and Economic; Vol. 1 No. 2 (2021); 71-81 2808-5817 3026-0841 eng https://journal.univetbantara.ac.id/index.php/jase/article/view/4663/2446 Copyright (c) 2023 Journal of Agribusiness, Social and Economic

oai:ojs.pkp.sfu.ca:article/4666 2024-03-06T03:32:19Z jase:ART

ANALISIS EFISIENSI DAN RISIKO HOME INDUSTRI KERIPIK BENGUK DI DUSUN GROBOG KELURAHAN WURYOREJO KECAMATAN WONOGIRI KABUPATEN WONOGIRI Sari, Arsa Wulan ret, Nugraheni Arianti, Yoesti Silvana Penelitian ini bertujuan untuk mengetahui besarnya biaya, penerimaan, keuntungan, profitabilitas, efisiensi dan risiko dari home industri keripik benguk di Dusun Grobog Kelurahan Wuryorejo Kecamatan Wonogiri Kabupaten Wonogiri. Metode dasar penelitian menggunakan metode deskriptif analitis dan pelaksanaan penelitian menggunakan metode sensus.Penentuan daerah sampel menggunakan metode purposive sampling. Responden adalah produsen keripik benguk berskala home industri yaitu sebanyak 17 orang. Data yang digunakan adalah data primer dan data sekunder. Teknik pengumpulan data dilakukan dengan observasi, wawancara, dan pencatatan. Analisis data yang digunakan yaitu dengan menggunakan analisis biaya, penerimaan, keuntungan, profitabilitas, analisis efisiensi usaha dan analisis risiko usaha. Hasil penelitian menunjukkan bahwa biaya total rata-rata yang dikeluarkan yaitu sebesar Rp 17.096.111,00/bulan dan penerimaan rata-rata yang diperoleh sebesar Rp 39.952.941,00/bulan sehingga keuntungan rata-rata yang diperoleh sebesar Rp 22.856.830,00/bulan. Profitabilitas sebesar 1,34%. Home industri keripik benguk yang dijalankan sudah efisien karena mempunyai nilai efesiensi >1 yaitu 2,34. Home industri keripik benguk memiliki nilai CV<0,5 dan L>0, yaitu pada risiko harga bahan baku dengan nilai CV sebesar 0,26 dan nilai L sebesar 58.364, Nilai CV pada risiko produksi sebesar 0,31 dan nilai L sebesar 62, nilai CV pada risiko keuntungan sebesar 0,39 dengan L sebesar Rp 4.865.816,00. Hal ini menunjukkan berarti home industri keripik benguk masih menguntungkan. Universitas Veteran Bangun Nusantara 2022-10-30 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://journal.univetbantara.ac.id/index.php/jase/article/view/4666 Journal of Agribusiness, Social and Economic; Vol 2 No 2 (2022); 87-99 Journal of Agribusiness, Social and Economic; Vol. 2 No. 2 (2022); 87-99 2808-5817 3026-0841 eng https://journal.univetbantara.ac.id/index.php/jase/article/view/4666/2448 Copyright (c) 2023 Journal of Agribusiness, Social and Economic

oai:ojs.pkp.sfu.ca:article/4667 2024-03-06T03:32:19Z jase:ART

STRATEGI PENGEMBANGAN AGROWISATA BARRO TANI MANUNGGAL DI DESA KEPATIHAN KECAMATAN SELOGIRI KABUPATEN WONOGIRI Hardianto, Aditya Syambudi Retnaningsih, Nugraheni Arianti, Yoesti Silvana Mengetahui faktor eksternal dan internal yang mempengaruhi Perkembangan Agrowisata Barro Tani Manunggal di Desa Kepatihan, Kecamatan Selogiri. Mengetahui strategi alternatif yang dapat di lakukan dalam pengembangan Agrowisata Barro Tani Manunggal di Desa Kepatihan Kecamatan Selogiri. Mengetahui prioritas strategi dalam mengembangkan Agrowisata Barro Tani Manunggal di Desa Kepatihan, Kecamatan Selogiri. Metode dasar dalam penelitian adalah dengan menggunakan metode deskriptif. Metode deskriptif adalah metode penelitian untuk mengetahui keberadaan variabel mandiri, baik untuk satu variabel atau lebih, variabel yang berdiri sendiri tanpa membuat perbandingan dan mencari variabel itu dengan varibel yang lain Menganalisis lingkungan internal perusahaan pada akhirnya berujung pada suatu faktor-faktor kekuatan dan kelemahan pada suatu perusahaan. Karena setiap perusahaan pasti memiliki kekuatan dan kelemahan sehingga perusahaan tersebut harus mampu memanfaatkan kekuatannya untuk mengurangi kelemahan yang berada di perusahaan. Prioritas strategi dalam mengembangkan Agrowisata Barro Tani Manunggal Desa Kepatihan, Kecamatan Selogiri adalah melakukan kerjasama terhadap Pemerintah Kabupaten Wonogiri agar pengembangan agrowisata semakin maju dan lebih di kenal secara luas. Agrowisata Barro Tani Manunggal dapat melakukan penambahan fasilitas yang dimana hal tersebut berdasarkan akan kebutuhan dan keinginan konsumen atau wisatawan yang datang. Universitas Veteran Bangun Nusantara 2022-05-31 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://journal.univetbantara.ac.id/index.php/jase/article/view/4667 Journal of Agribusiness, Social and Economic; Vol 2 No 2 (2022); 100-111 Journal of Agribusiness, Social and Economic; Vol. 2 No. 2 (2022); 100-111 2808-5817 3026-0841 eng https://journal.univetbantara.ac.id/index.php/jase/article/view/4667/2449 Copyright (c) 2023 Journal of Agribusiness, Social and Economic

oai:ojs.pkp.sfu.ca:article/4677 2024-03-06T03:37:14Z jase:ART

KOMPARASI BIAYA DAN PENDAPATAN USAHATANI PADI KONVENSIONAL DAN MODERN DI KECAMATAN TAWANGSARI KABUPATEN SUKOHARJO Rahayu, Putri Basuki, Joko Setyo Setyarini, Agung Desa Dalangan Kecamatan Tawangsari Kabupaten Sukoharjo pada tahun 2015 menjadi percontohan mekanisasi pertanian meskipun demikian sampai saat ini belum semua petani tersebut beralih menggunakan alat mesin pertanian. Tujuan dari penelitian ini adalah untuk mengetahui besarnya biaya, penerimaan, pendapatan dan efisiensi usahatani padi konvensional dan modern dan untuk mengetahi perbandingan biaya, pendapatan dan efisiensi usahatani padi konvensional dan modern. Metode dasar yang digunakan adalah deskriptif analitis. Pemilihan lokasi penelitian secara purposive di Desa Dalangan Kecamatan Tawangsari Kabupaten Sukoharjo. Teknik pengambilan sampel menggunakan snowball dengan jumlah responden 60. Data yang digunakan dalam penelitian ini adalah data primer dan data sekuder. Analisis yang digunakan adalah analisis usahatani dan uji beda tidak berpasangan menggunakan SPSS 23. Hasil penelitian menunjukan bahwa (1) Biaya usahatani padi konvensional sebesar Rp. 4.955.720,- ha/MT dan biaya usahatani padi modern Rp. 5.091.763,- /ha/MT. (2) Penerimaan usahatani padi konvensional sebesar Rp. 15.591.333,- /ha/MT dan penerimaan usahatani padi modern Rp. 22.532.833,-/ha/MT. (3) Pendapatan usahatani padi konvensional sebesar Rp. 10.635.613,-/ha/MT dan pendapatan usahatani padi modern Rp. 17.441.070,-/ha/MT. (4) Efisiensi usahatani padi konvensional sebesar 3,13 dan efisiensi usahatani padi modern sebesar 4,45 sehingga layak diusahakan. Berdasarkan uji t-test didapatkan hasil signifikansi biaya sebesar 0,727 > 0,05 sehingga hipotesis ditolak, karena tidak terdapat berbedaan biaya yang signifikan antara usahatani konvensional dan modern sedangkan uji t-test signifikansi pada pendapatan dan efisiensi sebesar 0,000 < 0,05 sehingga hipotesis diterima, terdapat perbedaan Pendapatan dan Efisiensi antara usahatani padi konvensional dan modern di Desa Dalangan Kecamatan Tawangsari Kabupaten Sukoharjo. Universitas Veteran Bangun Nusantara 2021-10-31 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://journal.univetbantara.ac.id/index.php/jase/article/view/4677 Journal of Agribusiness, Social and Economic; Vol 1 No 2 (2021); 82-92 Journal of Agribusiness, Social and Economic; Vol. 1 No. 2 (2021); 82-92 2808-5817 3026-0841 eng https://journal.univetbantara.ac.id/index.php/jase/article/view/4677/2459 Copyright (c) 2023 Journal of Agribusiness, Social and Economic

oai:ojs.pkp.sfu.ca:article/4678 2024-03-06T03:37:14Z jase:ART

KETAHANAN PANGAN RUMAH TANGGA PETANI PADI DI DESA JATIPURNO KECAMATAN JATIPURNO KABUPATEN WONOGIRI Pangestu, Mustika Indah Retnaningsih, Nugraheni Setyarini, Agung Tujuan dari penelitian ini yaitu untuk mengetahui besarnya pendapatan dan pengeluaran rumah tangga petani padi di Desa Jatipurno Kecamatan Jatipurno Kabupaten Wonogiri, mengetahui besarnya proporsi pengeluaran konsumsi pangan terhadap total pengeluaran rumah tangga petani padi, mengetahui besarnya konsumsi energi dan protein rumah tangga petani padi, mengetahui kondisi ketahanan pangan rumah tangga petani padi berdasarkan indikator proporsi pengeluaran pangan dan tingkat konsumsi energi. Metode dasar yang digunakan yaitu deskriptif analitis. Responden dipenelitian ini yaitu petani padi pemilik penggarap. Metode analisis data yang digunakan yaitu analisis pendapatan dan pengeluaran rumah  tangga petani  padi,  proporsi  pengeluaran  pangan  terhadap pengeluaran total, analisis tingkat konsumsi pangan rumah tangga petani padi, analisis ketahanan pangan. Hasil penelitian menunjukan bahwa rata-rata pendapatan rumah tangga petani padi sebesar Rp. 6.941.933 per tahun dari pendapatan usahatani dan Rp. 21.758.600 per tahun dari pendapatan luar usahatani. Rata-rata pengeluaran untuk pangan Rp. 1.275.907 per bulan dan rata-rata pengeluaran non pangan Rp. 696.154 per bulan. Besar proporsi pengeluaran konsumsi pangan terhadap total pengeluaran 66,75%. Rata-rata konsumsi energi 1.9505,55 kkal/orang/hari dan untuk konsumsi protein 57,36 gram/orang/hari. TKE 90,74% dan TKP 100,64%. Kondisi ketahanan pangan rumah tangga petani padi di Desa Jatipurno Kecamatan Jatipurno Kabupaten Wonogiri adalah rumah tangga kategori tahan pangan sebesar 13,33% dan 86,67% kategori rentan pangan. Universitas Veteran Bangun Nusantara 2021-10-31 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://journal.univetbantara.ac.id/index.php/jase/article/view/4678 Journal of Agribusiness, Social and Economic; Vol 1 No 2 (2021); 93-107 Journal of Agribusiness, Social and Economic; Vol. 1 No. 2 (2021); 93-107 2808-5817 3026-0841 eng https://journal.univetbantara.ac.id/index.php/jase/article/view/4678/2460 Copyright (c) 2023 Journal of Agribusiness, Social and Economic

oai:ojs.pkp.sfu.ca:article/4697 2025-05-30T03:33:24Z jase:ART

Perkembangan Tanaman Kopi Di Indonesia Pulungan, Abraham Ismail Elvina, Tri Shinta Syahbudin, Syahbudin Putra, Gustiansyah Perdhana Malona, Arga Putra, Fuad Stiady Salqaura, Siti Sabrina This study aims to explore descriptively the development of coffee plants in Indonesia. This research uses literature study and secondary data. Data mainly obtained from Coffee Statistics published by Indonesian Statistic Center. The results showed that the People's Plantation is the largest coffee plantation, with the highest production and highest productivity. Meanwhile, large state-owned companies and large private companies tend to experience a decrease in both the area of coffee plantations, their production, and productivity. In Indonesia, the provinces with the largest areas and high production followed by productivity are the provinces of South Sumatra, Lampung, Aceh, North Sumatra, and Bengkulu. Universitas Veteran Bangun Nusantara 2025-05-26 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://journal.univetbantara.ac.id/index.php/jase/article/view/4697 10.32585/jase.v3i2.4697 Journal of Agribusiness, Social and Economic; Vol 5 No 1 (2025); 27-34 Journal of Agribusiness, Social and Economic; Vol. 5 No. 1 (2025); 27-34 2808-5817 3026-0841 eng https://journal.univetbantara.ac.id/index.php/jase/article/view/4697/2478 Copyright (c) 2025 Abraham Ismail Pulungan https://creativecommons.org/licenses/by-nc-sa/4.0

oai:ojs.pkp.sfu.ca:article/5022 2024-05-30T03:19:58Z jase:ART

ANALISIS DAYA SAING KAKAO INDONESIA DI PASAR INTERNASIONAL Napitupulu, Donal Arianto Gabriel, Philip Yudha Sirait, Rhutnalia Prayoga, Ryan Cocoa is one of the major indonesian agricultural export product.cocoa international market has great potential regarding world’s conseption growth therefore indonesian is expected  to the take adventage on exsisting opportunities . The aims of this study were to analyze the competitiveness of Indonesian cocoa beans and processed cocoa trade in the international market as well as the level of competition between cocoa exporting countries. By using Revealed Comparative Advantage (RCA) and Spearman Rank Correlation, it showed that Indonesia had a comparative advantage as an cocoa exporter on the international market, the highest for cocoa beans and the lowest for cocoa paste; Indonesia also had a significant correlation to exporting countries in cocoa beans’ market (Ghana) and cocoa paste’s market (Netherlands and Malaysia), the correlation suggests that there were high correlation between Indonesia and the exporting country in competing for market share. Keywords: cocoa, comparative advantage, international trade, competitiveness, market share, RCA Universitas Veteran Bangun Nusantara 2024-05-30 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://journal.univetbantara.ac.id/index.php/jase/article/view/5022 10.32585/jase.v4i1.5022 Journal of Agribusiness, Social and Economic; Vol 4 No 1 (2024); 38-43 Journal of Agribusiness, Social and Economic; Vol. 4 No. 1 (2024); 38-43 2808-5817 3026-0841 eng https://journal.univetbantara.ac.id/index.php/jase/article/view/5022/2743 Copyright (c) 2024 Donal Arianto Napitupulu, Philip Yudha Gabriel, Rhutnalia Sirait, Ryan Prayoga https://creativecommons.org/licenses/by-nc-sa/4.0

oai:ojs.pkp.sfu.ca:article/5068 2024-05-29T10:34:13Z jase:ART

ANALISIS KELAYAKAN USAHA IKAN LELE (Clarias sp) DI DESA MANGUNREJO KECAMATAN KEBONAGUNG Wibowo, Hendri Rahmadani Endah Subekti Shofia Nur Awami       Lele merupakan salah satu komoditas ikan yang dibudidayakan di Kabupaten Demak. Analisis kelayakan usaha sangatlah penting untuk keberlanjutan usaha budidaya pembesaran ikan lele. Penelitian ini bertujuan untuk  mengetahui biaya produksi, penerimaan, pendapatan usaha, BEP, R/C usaha pembesaran ikan lele di Desa Mangunrejo Kecamatan Kebonagung Kabupaten Demak. Metode dasar penelitian yang digunakan dalam penelitian ini adalah metode deskriptif analisis. Metode pemilihan lokasi ditentukan menggunakan metode purposive sampling. Metode penentuan sampel responden menggunakan metode sensus. Metode analisis data yang digunakan yaitu perhitungan analisis biaya, penerimaan, pendapatan, analisis BEP unit, analisis BEP harga, R/C. Hasil penelitian menunjukkan usaha pembesaran ikan lele dalam satu periode (3 bulan) mengeluarkan biaya total sebesar Rp. 6.840.197 penerimaan sebesar Rp. 11.912.500 dan pendapatan sebesar Rp. 5.432.321. Nilai rata-rata BEP unit sebesar 324,001 Kg dan nilai rata-rata BEP harga sebesar Rp. 10.879/kg. Nilai R/C sebesar 1,84 Universitas Veteran Bangun Nusantara 2024-05-28 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://journal.univetbantara.ac.id/index.php/jase/article/view/5068 10.32585/jase.v4i1.5068 Journal of Agribusiness, Social and Economic; Vol 4 No 1 (2024); 1-10 Journal of Agribusiness, Social and Economic; Vol. 4 No. 1 (2024); 1-10 2808-5817 3026-0841 eng https://journal.univetbantara.ac.id/index.php/jase/article/view/5068/2740 Copyright (c) 2024 Hendri Wibowo https://creativecommons.org/licenses/by-nc-sa/4.0

oai:ojs.pkp.sfu.ca:article/5128 2024-05-30T14:25:08Z jase:ART

ANALISIS KELAYAKAN USAHATANI PADI VARIETAS INPARI 32 DI KELOMPOK TANI MARDI LESTARI DESA BUNGO KECAMATAN WEDUNG KABUPATEN DEMAK Awami, Shofia Nur Kafil, Ahmad Widiyani, Aniya Subantoro, Renan Bungo Village is one of the villages that produces the most rice in Wedung District. This research aims to determine total costs, revenues, income, BEP and the feasibility of farming based on the RC ratio value. In determining the sample of respondents using the probability random sampling method involving a sample of 30 respondents. Based on lan ownership status, namely own lan (proprietary rights), leased land and sharecropped land, so the research shows that the total costs incurred for rice farming per planting season per hectare consecutively are Rp 14,043,000,-, Rp. 22,793,000,- and Rp. 13,969,000,-. Revenue from rice farming is Rp. 37,092,600,-, Rp. 34,489,800,- and Rp. 16,402,300,-. Rice farming income is Rp. 23,703,600,-, Rp.13,783,800,- and Rp. 8,427,300,-. BEP units are 2,600.5 kg, 4,220.9 kg and 2,586.9 kg. BEP price Rp. 2,044.4, Rp. 3,568.7 and Rp. 2,104.1. The RC ratio values are 2.64, 1.51 and 1.5 respectively, which means that Inpari 32 variety rice farming is worth the effort. Universitas Veteran Bangun Nusantara 2024-05-27 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://journal.univetbantara.ac.id/index.php/jase/article/view/5128 10.32585/jase.v4i1.5128 Journal of Agribusiness, Social and Economic; Vol 4 No 1 (2024); 11-20 Journal of Agribusiness, Social and Economic; Vol. 4 No. 1 (2024); 11-20 2808-5817 3026-0841 eng https://journal.univetbantara.ac.id/index.php/jase/article/view/5128/2738 Copyright (c) 2024 Shofia Nur Awami, Ahmad Kafil, Aniya Widiyani, Renan Subantoro https://creativecommons.org/licenses/by-nc-sa/4.0

oai:ojs.pkp.sfu.ca:article/5200 2024-05-29T10:34:13Z jase:ART

Kontribusi Komoditas Padi (Oryza sativa L) Terhadap Produk Domestik Regional Bruto (PDRB) Kabupaten Sukabumi Fi'alauddin, M Syahidan Penelitian ini bertujuan untuk mengetahui bagaimana kontribusi komoditas padi terhadap produk domestik regional bruto (PDRB) Kabupaten Sukabumi dengan menggunakan metode analisis deskriptif kuantitatif. Data yang digunakan terdiri dari data produksi padi selama 5 tahun terakhir dan data time series PDRB Kabupaten Sukabumi di waktu yang sama. Data hasil analisis menunjukan bahwa komoditas padi memiliki kontribusi cukup tinggi terhadap PDRB Kabupaten Sukabumi, dimana nilai proporsi yang diberikan komoditas padi di atas rata-rata kontribusi penyusun PDRB Kabupaten Sukabumi. Kontribusi tertinggi terdapat pada tahun 2020. Universitas Veteran Bangun Nusantara 2024-05-29 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://journal.univetbantara.ac.id/index.php/jase/article/view/5200 10.32585/jase.v4i1.5200 Journal of Agribusiness, Social and Economic; Vol 4 No 1 (2024); 30-37 Journal of Agribusiness, Social and Economic; Vol. 4 No. 1 (2024); 30-37 2808-5817 3026-0841 eng https://journal.univetbantara.ac.id/index.php/jase/article/view/5200/2742 Copyright (c) 2024 M Syahidan Fi'alauddin https://creativecommons.org/licenses/by-nc-sa/4.0

oai:ojs.pkp.sfu.ca:article/5210 2024-05-29T10:34:13Z jase:ART

ANALISIS USAHA INDUSTRI RUMAH TANGGA KERIPIK TEMPE MBAK ENDANG DI DESA SENDANG, KECAMATAN WONOGIRI, KABUPATEN WONOGIRI Darmawan Agung Prabowo Yoesti Silvana Arianti Agung Setyarini Keripik tempe kedelai adalah camilan ringan yang terbuat dari tempe kedelai yang diiris tipis dan digoreng hingga kering dan renyah. Keripik tempe yang diproduksi oleh IRT Mbak Endang Di Dusun Kedung Areng, RT. 1, RW. 1, Desa Sendang, Kecamatan Wonogiri, Kabupaten Wonogiri. Penelitian ini bertujuan untuk menganalisis biaya produksi, penerimaan, keuntungan, dan kelayakan usaha yang meliputi R/C Ratio, B/C Ratio, serta menentukan BEP produksi maupun penerimaan dan titik impas harga. Metode penelitian yang digunakan adalah deskriptif kuantitatif. Lokasi penelitian dipilih secara sengaja, dan responden melibatkan pemilik usaha dan tiga tenaga kerja dari dalam keluarga. Analisis dilakukan melalui perhitungan biaya total, penerimaan, keuntungan, dan kelayakan usaha yang meliputi R/C Ratio, B/C Ratio, serta menentukan BEP produksi maupun penerimaan dan titik impas harga. Hasil penelitian menunjukkan bahwa biaya produksi bulanan mencakup biaya tetap sebesar Rp 130.638,89 dan biaya variabel sebesar Rp 9.891.402,73, dengan total biaya mencapai Rp 10.022.041,61. Total penerimaan mencapai Rp 13.992.000, menghasilkan keuntungan sebesar Rp 3.969.958,39. Analisis kelayakan finansial menunjukkan bahwa R/C rasio sebesar 1,40, menandakan usaha ini menguntungkan untuk diusahakan, sementara B/C rasio sebesar 0,40, menunjukkan bahwa usaha ini tidak layak karena biaya produksi yang tinggi dan harga jual yang masih terbilang rendah atau jumlah produksi yang masih rendah sehingga keuntungan yang didapat lebih kecil. Sedangkan BEP produksi berada titik impas sebesar 40,52 pcs, BEP penerimaannya sebesar Rp. 445,764,17 dan titik impas harganya sebesar Rp. 7.878,96 Universitas Veteran Bangun Nusantara 2024-05-29 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://journal.univetbantara.ac.id/index.php/jase/article/view/5210 10.32585/jase.v4i1.5210 Journal of Agribusiness, Social and Economic; Vol 4 No 1 (2024); 21-29 Journal of Agribusiness, Social and Economic; Vol. 4 No. 1 (2024); 21-29 2808-5817 3026-0841 eng https://journal.univetbantara.ac.id/index.php/jase/article/view/5210/2741 Copyright (c) 2024 Darmawan Agung Prabowo, Yoesti Silvana Arianti, Agung Setyarini https://creativecommons.org/licenses/by-nc-sa/4.0

oai:ojs.pkp.sfu.ca:article/5413 2024-11-05T03:51:49Z jase:ART

RISET PASAR TEH BIT CELUP “BIETEN THEE” Dwi Septian, Bagas Maria Herawati, Maria Marina Handoko, Yoga Aji Nuswantara, Bayu Simanjuntak, istok Hasiholan Sutrisno, Alfred Jansen Simamora, Liska Yuliawati Produk teh bit “Bieten Thee” dibuat untuk membantu menaikkan nilai tambah dari komoditas bit yang kurang diserap pasar. Penelitian ini bertujuan untuk melakukan riset pasar produk baru yaitu minuman teh dari bit “Bieten Thee” dengan mengetahui karakteristik dan perilaku konsumen terhadap atribut produk yang diberikan apakah dapat diterima serta memuaskan konsumen. Data penelitian didapatkan melalui kuesioner yang diisi oleh 30 calon konsumen bieten thee dengan syarat sudah mencoba dan tertarik untuk membeli produk kedepannya. Metode analisis yang digunakan yaitu IPA (Importance Performance Analysis) dan CSI (Customer Satisfaction Index). Hasil pengukuran karakteristik konsumen dari data menunjukkan minat terbesar berasal dari rentan usia 20-30 yang memiliki keterbukaan besar terhadap inovasi baru dan mulai sadar tentang kesehatan tubuh. Mayoritas calon konsumen berjenis kelamin laki-laki (60%), dimana mayoritas-nya memiliki latar belakang pendidikan layak yang tergolong SMA ke atas. Penghasilan dari calon konsumen bieten thee mayoritas berada pada Rp.1.000.000-Rp.2.500.000 dimana pada tingkat pendapatan ini konsumen akan cenderung lebih selektif terhadap pembelian produk yang dibutuhkan. Perilaku dari konsumen terhadap atribut produk terlihat dari hasil olah data dari metode IPA pada kuadran I (manfaat produk membuat konsumen tertarik dan rasa produk dapat diterima dan dinikmati) dan III (aroma produk mernarik, aroma dapat diterima, rasa produk memuaskan, dan harga produk terjangkau) perlu diperbaiki dan kuadran II (warna produk menarik, warna dapat menjadi ciri khas, manfaat dari produk menjadi kelebihan, model kemasan mendukung keawetan produk, dan tampilan kemasan menarik) dan IV (harga produk sesuai dengan kelebihan yang ditawarkan) perlu dipertahankan. Universitas Veteran Bangun Nusantara 2024-10-28 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://journal.univetbantara.ac.id/index.php/jase/article/view/5413 10.32585/jase.v4i2.5413 Journal of Agribusiness, Social and Economic; Vol 4 No 2 (2024) Journal of Agribusiness, Social and Economic; Vol. 4 No. 2 (2024) 2808-5817 3026-0841 eng https://journal.univetbantara.ac.id/index.php/jase/article/view/5413/3071 Copyright (c) 2024 Bagas Dwi Septian, Maria, Maria Marina Herawati Herawati, Yoga Aji Handoko Handoko, Bayu Nuswantara Nuswantara, istok Hasiholan Simanjuntak Simanjuntak, Alfred Jansen Sutrisno, Liska Simamora Simamora, Yuliawati Yuliawati https://creativecommons.org/licenses/by-nc-sa/4.0

oai:ojs.pkp.sfu.ca:article/5576 2024-10-31T07:31:27Z jase:ART

EFISIENSI PEMASARAN BENIH IKAN NILA PADA BALAI BENIH IKAN (BBI) DESA MALAHAYU KABUPATEN BREBES Isnan, Maulana Isnan Hadid Juwanda, Muhammad Utami, Suci Nur Studi ini bertujuan untuk mengidentifikasi efisiensi pemasaran dan keuntungan pada usaha Benih Ikan Nila di Balai Benih Ikan (BBI) Malahayu, Kecamatan Banjarharjo, Kabupaten Brebes. Universitas Veteran Bangun Nusantara 2024-10-28 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://journal.univetbantara.ac.id/index.php/jase/article/view/5576 10.32585/jase.v4i2.5576 Journal of Agribusiness, Social and Economic; Vol 4 No 2 (2024) Journal of Agribusiness, Social and Economic; Vol. 4 No. 2 (2024) 2808-5817 3026-0841 eng https://journal.univetbantara.ac.id/index.php/jase/article/view/5576/3070 Copyright (c) 2024 Maulana Isnan Hadid Isnan, Muhammad Juwanda, Suci Nur Utami https://creativecommons.org/licenses/by-nc-sa/4.0

oai:ojs.pkp.sfu.ca:article/5583 2024-10-31T07:31:27Z jase:ART

Analisis Faktor Yang Mempengaruhi Masyarakat Terhadap Pembelian Makanan Secara Online Lutfi, Lutfi Alawiyah Utami, Suci Nur Listyanto, M. Erwin Dwi The current development of e-commerce in Indonesia cannot be separated from people's habits that demand practicality and speed. There has been a change in consumer behavior from usually buying food offline to now switching to buying food online using services in the marketplace. This has led to an increase in food delivery transactions. The purpose of this research is to determine the factors that influence consumer behavior in consumer purchasing decisions in purchasing food using online delivery services. The sampling method used by the author is comfortable sampling, namely a sampling technique using free samples according to the author's wishes. The sample size is 100 respondents. The research results show that overall the factors have a significant influence and simultaneous contribution. And partially, the factor that has a significant influence is the personal control factor, while the attitude and subjective norm factors do not have a significant influence on online food purchasing decisions. Universitas Veteran Bangun Nusantara 2024-10-28 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://journal.univetbantara.ac.id/index.php/jase/article/view/5583 10.32585/jase.v4i2.5583 Journal of Agribusiness, Social and Economic; Vol 4 No 2 (2024) Journal of Agribusiness, Social and Economic; Vol. 4 No. 2 (2024) 2808-5817 3026-0841 eng https://journal.univetbantara.ac.id/index.php/jase/article/view/5583/3068 Copyright (c) 2024 Lutfi Alawiyah Lutfi, Suci Nur Utami, M. Erwin Dwi Listyanto https://creativecommons.org/licenses/by-nc-sa/4.0

oai:ojs.pkp.sfu.ca:article/5590 2024-11-05T03:55:51Z jase:ART

Analisis Pengaruh Fluktuasi Harga Hasil Pertanian Hortikultura Terhadap Keuntungan Penjualan Karipap Pada UMKM Mamapiet Tegal Kharisama, Kharisma Indah Dita Utami, Suci Nur Juwanda, Muhammad This study aims to analyze the effect of the increase in the price of horticultural agricultural products on the profit of curry sales in Mamampiet Tegal MSMEs. This research focuses on three main horticultural commodities, namely carrots, potatoes, and chili, which are the main raw materials in making curry. The research method used is a simple linear regression analysis with independent variables in the form of horticultural raw material prices and dependent variables in the form of curry sales profits. The data used in this study is secondary data obtained from Mamampiet MSMEs and related agencies. The results of the study show that the increase in the price of carrots, potatoes, and chili has a significant influence on the decrease in curry sales profits. This increase in raw material prices has led to an increase in production costs, which is not offset by the increase in the selling price of curry. The analysis of production costs shows that total costs, revenues, profits, Net B/C ratios, and BEP (Break-Even Point) have changed significantly along with fluctuations in raw material prices. The conclusion of this study is that the increase in the price of horticultural agricultural products has a negative impact on the profit of the sale of curry pap for Mamampiet MSMEs. Therefore, it is recommended that Mamampiet MSMEs look for alternative raw materials that are more stable in price, as well as innovate products and marketing strategies to increase competitiveness and profits. Universitas Veteran Bangun Nusantara 2024-10-31 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://journal.univetbantara.ac.id/index.php/jase/article/view/5590 10.32585/jase.v4i2.5590 Journal of Agribusiness, Social and Economic; Vol 4 No 2 (2024) Journal of Agribusiness, Social and Economic; Vol. 4 No. 2 (2024) 2808-5817 3026-0841 eng https://journal.univetbantara.ac.id/index.php/jase/article/view/5590/3088 Copyright (c) 2024 Kharisma Indah Dita Kharisama, Suci Nur Utami, Muhammad Juwanda Juwanda https://creativecommons.org/licenses/by-nc-sa/4.0

oai:ojs.pkp.sfu.ca:article/5594 2024-12-02T03:53:34Z jase:ART

Analisis Usaha Tani Rumput Laut Di Desa Randusanga Wetan Kabupaten Brebes Wahidatun, Wahidatun Khasanah Khotimah, Khusnul Juwanda, Muhammad Data collection techniques in this research include field observations, literature reviews, and interviews with respondents. The research population consisted of 16 seaweed farmers, with a sampling method using a census. The data obtained was analyzed using seaweed business analysis. The R/C ratio is a comparison between income and costs, which can be mathematically formulated as follows: R/C = TR/TC. With total revenue of IDR 21,800,000 and total costs of IDR 6,400,000, the R/C ratio is 3.41. This means that every Rp. 1 spent in seaweed farming can generate around Rp. 3.41 in income. Based on the criteria that an R/C ratio of more than 1 indicates that the business is feasible, seaweed farming in Randusanga Village is considered feasible and can provide significant profits from its operations. Benefits of Seaweed Farming: Based on calculations, seaweed farming in Randusanga Village can generate profits of IDR 15,400,000 in one harvest season. This profit is obtained by subtracting total costs (both fixed costs and variable costs) from total income. The calculated R/C ratio of 3.41 shows that every IDR 1 spent on seaweed farming produces around IDR 3.41 in income. This figure indicates that seaweed farming in Randusanga Village is feasible because it can provide profits of more than double the costs incurred. Universitas Veteran Bangun Nusantara 2024-12-02 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://journal.univetbantara.ac.id/index.php/jase/article/view/5594 10.32585/jase.v4i2.5594 Journal of Agribusiness, Social and Economic; Vol 4 No 2 (2024) Journal of Agribusiness, Social and Economic; Vol. 4 No. 2 (2024) 2808-5817 3026-0841 eng https://journal.univetbantara.ac.id/index.php/jase/article/view/5594/3127 Copyright (c) 2024 Wahidatun Khasanah Wahidatun, Khusnul Khotimah, Muhammad Juwanda https://creativecommons.org/licenses/by-nc-sa/4.0

oai:ojs.pkp.sfu.ca:article/5633 2024-10-31T07:39:29Z jase:ART

Analisis Kepuasan Anggota Terhadap Kinerja Kelompok Tani Muara Jaya di Desa Muaradua Kecamatan Kadudampit Kabupaten Sukabumi Lestari, Artya Asri Penelitian ini bertujuan untuk mengetahui dan menganalisis tingkat kepuasan kinerja anggota Kelompok Tani Muara Jaya. Metode penelitian yang digunakan adalah metode survey dengan teknik pengambilam sampel simple random sampling. Data dikumpulkan melalui wawancara langsung dengan anggota kelompok tani. Hasil penelitian menunjukkan bahwa Kelompok Tani Muara Jaya secara keseluruhan berhasil memenuhi harapan anggotanya dalam berbagai aspek penting yang mendukung keberhasilan dan kesejahteraan petani. Hal ini dibuktikan dengan skor rata-rata kepuasan yang tergolong tinggi pada setiap aspek yang diukur, yaitu aspek kelembagaan, ekonomi, dan sosial. Universitas Veteran Bangun Nusantara 2024-10-28 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://journal.univetbantara.ac.id/index.php/jase/article/view/5633 10.32585/jase.v4i2.5633 Journal of Agribusiness, Social and Economic; Vol 4 No 2 (2024) Journal of Agribusiness, Social and Economic; Vol. 4 No. 2 (2024) 2808-5817 3026-0841 eng https://journal.univetbantara.ac.id/index.php/jase/article/view/5633/3069 Copyright (c) 2024 Artya Asri Lestari https://creativecommons.org/licenses/by-nc-sa/4.0

oai:ojs.pkp.sfu.ca:article/5647 2025-05-26T04:07:09Z jase:ART

Perubahan Perilaku Petani Di Desa Cibaregbeg Kecamatan Cibeber Kabupaten Cianjur jembaran, aria Farmer behaviour is all activities carried out by farmers in carrying out farming activities, the aspects that are seen are 3 indicators, namely, attitude, knowledge, skills, and factors that affect the behaviour of farmers The method used is descriptive to describe the results of the research, the purpose of this study is to find out the role of agricultural extension workers in changing farmers' behaviour The results of the study show that the role of agricultural extension workers is very good and the pattern of farmers' behaviour still needs to be improved, one of which is the use of information search on the internet. Universitas Veteran Bangun Nusantara 2025-05-26 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://journal.univetbantara.ac.id/index.php/jase/article/view/5647 10.32585/jase.v5i1.5647 Journal of Agribusiness, Social and Economic; Vol 5 No 1 (2025); 1-7 Journal of Agribusiness, Social and Economic; Vol. 5 No. 1 (2025); 1-7 2808-5817 3026-0841 eng https://journal.univetbantara.ac.id/index.php/jase/article/view/5647/3340 Copyright (c) 2025 aria jembaran https://creativecommons.org/licenses/by-nc-sa/4.0

oai:ojs.pkp.sfu.ca:article/5664 2025-05-26T04:07:09Z jase:ART

Analisis Location Quotient (LQ) Pada Tanaman Hias di Kecamatan Cidahu Kabupaten Sukabumi ningrum, astria candra Plants that have special characteristics, one of which is ornamental plants, almost all regions in Indonesia are planted with ornamental plants. Of course, each region has different potential and characteristics, so it is necessary to identify the superior potential that exists in the area. The research objective is to analyse the Location Quotient LQ on ornamental plants in Cidahu District. The method used is location quotient LQ analysis, the research location is located in Cidahu District, Sukabumi Regency. The results showed that the plant species Philodendron has a value > 1, it shows that the commodity meets the superior criteria with an LQ value of 2.3299. Universitas Veteran Bangun Nusantara 2025-05-26 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://journal.univetbantara.ac.id/index.php/jase/article/view/5664 10.32585/jase.v5i1.5664 Journal of Agribusiness, Social and Economic; Vol 5 No 1 (2025); 15-20 Journal of Agribusiness, Social and Economic; Vol. 5 No. 1 (2025); 15-20 2808-5817 3026-0841 eng https://journal.univetbantara.ac.id/index.php/jase/article/view/5664/3342 Copyright (c) 2025 astria candra ningrum https://creativecommons.org/licenses/by-nc-sa/4.0

oai:ojs.pkp.sfu.ca:article/5666 2025-05-26T04:14:01Z jase:ART

Analisis Kelayakan Usahatani Bawang Merah Di Kota Sukabumi bahtiar, muhammad fadhil The agricultural sector is one of the sources of income in Indonesia, including in the field of horticulture. Shallots are one of the most widely cultivated horticultural commodities in Indonesia due to their diverse benefits. It is important to analyse the feasibility of shallot farming so that farmers can determine whether the business is feasible or not to be developed. This study aims to analyse the feasibility of shallot farming in Mina Makmur farmer group, Limusnunggal Village, Cibeureum Sub-district, Sukabumi City. The method used in this study is a survey with primary and secondary data sources. Respondents were determined by purposive method, namely farmers who received shallot seed assistance from the government. Data were analysed using farm analysis. The results showed that the R/C Ratio value was 1.55. Because the R/C Ratio value is greater than 1, shallot farming in the Mina Makmur farmer group in Limusnunggal Village is considered feasible. to be developed Universitas Veteran Bangun Nusantara 2025-05-26 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://journal.univetbantara.ac.id/index.php/jase/article/view/5666 10.32585/jase.v5i1.5666 Journal of Agribusiness, Social and Economic; Vol 5 No 1 (2025); 8-14 Journal of Agribusiness, Social and Economic; Vol. 5 No. 1 (2025); 8-14 2808-5817 3026-0841 eng https://journal.univetbantara.ac.id/index.php/jase/article/view/5666/3341 Copyright (c) 2025 muhammad fadhil bahtiar https://creativecommons.org/licenses/by-nc-sa/4.0

oai:ojs.pkp.sfu.ca:article/5670 2025-05-26T04:26:41Z jase:ART

Analisis Pendapatan Usahatani Padi di Kelompok Tani Cibaregbeg Desa Cimenteng Kecamatan Curugkembar Kabupaten Sukabumi ulpah, widia The objective of this study was to ascertain the income potential and viability of paddy rice farming within the Cibaregbeg farmer group in Cimenteng Village, Curugkembar District, Sukabumi Regency. The sampling method employed in this study was the saturated sampling method or census, whereby all members of the farmer group (n=25) were invited to participate as respondents. This study employs a survey methodology. The data analysis employed in this research is descriptive quantitative. The findings of this study indicate that the average revenue received by farmers who are members of the Cibaregbeg farmer group is Rp18,872,000 per hectare per growing season, with a total cost of Rp9,609,208 per hectare per growing season, resulting in a total income of Rp9,374,720 per hectare per growing season. The results of the R/C ratio analysis indicated a ratio of 1.98, which signifies that for every 1 rupiah spent on rice paddies in the Cibaregbeg farmer group, a revenue of 1.98 is generated. These findings substantiate the feasibility of rice paddies cultivation in the Cibaregbeg farmer group. Universitas Veteran Bangun Nusantara 2025-05-26 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://journal.univetbantara.ac.id/index.php/jase/article/view/5670 10.32585/jase.v5i1.5670 Journal of Agribusiness, Social and Economic; Vol 5 No 1 (2025); 21-26 Journal of Agribusiness, Social and Economic; Vol. 5 No. 1 (2025); 21-26 2808-5817 3026-0841 eng https://journal.univetbantara.ac.id/index.php/jase/article/view/5670/3343 Copyright (c) 2025 widia ulpah https://creativecommons.org/licenses/by-nc-sa/4.0

oai:ojs.pkp.sfu.ca:article/5937 2024-10-31T07:31:28Z jase:ART

Analisis Nilai Tambah Keripik Gedebog Pisang Industri Rumah Tangga Raffi Snack di Kabupaten Klaten Tauhid Yan N Setyorini, Agung Yos Wahyu Harinta Banana stem chips are snacks with banana stem as the main raw material. The chips have been produced by Raffi Snack Home Industry (IRT) in Dengkeng Wetan Village, Wedi District, Klaten Regency. The research aimed to determine the cost, revenue, profit, and efficiency, as well as the value added of banana stem chips. The basic research method used a qualitative design with a quantitative approach. The selection of the research area was done purposive. Respondents in this study were owners and employees of IRT Raffi Snack and data analysis methods using cost analysis, revenue, profit, and efficiency, while to analyze the value added using the hayami method. The results explained that the total cost per month was Rp 901,833 with details of fixed costs of Rp 108,833 and variable costs of Rp 793,000.   Total revenue was Rp 3,600,000 and profit was Rp 2,698,167. Business efficiency is shown by RC and BC Ratio. The R/C value of 3.99 and B/C of 2.99 or > 1 means that the banana stem chips business is feasible. The value added obtained in this banana stem chips amounted to Rp 131,750/kg. The value-added ratio is the percentage between the value added and the value of output, the amount of the value-added ratio in these chips is 58.56%. The value-added ratio is classified as high because it has a value-added ratio of > 40%. The profit earned amounted to Rp 109,250 with a profit ratio of 82.92. Universitas Veteran Bangun Nusantara 2024-10-31 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://journal.univetbantara.ac.id/index.php/jase/article/view/5937 10.32585/jase.v4i2.5937 Journal of Agribusiness, Social and Economic; Vol 4 No 2 (2024) Journal of Agribusiness, Social and Economic; Vol. 4 No. 2 (2024) 2808-5817 3026-0841 eng https://journal.univetbantara.ac.id/index.php/jase/article/view/5937/3086 Copyright (c) 2024 Tauhid Yan N, Agung Setyorini, Yos Wahyu Harinta https://creativecommons.org/licenses/by-nc-sa/4.0

oai:ojs.pkp.sfu.ca:article/6007 2025-05-29T11:21:25Z jase:ART

Keberlanjutan Usahatani Kopi Robusta di Desa Twelagiri, Kecamatan Pagedongan, Kabupaten Banjarnegara Ardina, Vinda Elza Yuliawati Twelagiri Village, Pagedongan District, Banjarnegara Regency, is one of the main producers of Robusta coffee facing sustainability challenges across the economic, social, and ecological dimensions. This study aims to analyze the sustainability level of Robusta coffee farming in the KOPBASEL Farmer Group based on these three dimensions. The research was conducted from June to August 2022 using a quantitative approach. Primary data were collected through structured interviews with questionnaires, while secondary data were obtained from literature studies. A total of 25 members of the farmer group were selected as respondents using a census method. Sustainability analysis was carried out using the Multidimensional Scaling (MDS) method with the RAPFISH (Rapid Assessment Techniques for Fisheries) software, processed in Microsoft Excel. The results show that the sustainability index of Robusta coffee farming in Twelagiri Village is 58.61 for the economic dimension (fairly sustainable), 62.97 for the social dimension (fairly sustainable), and 79.36 for the ecological dimension (highly sustainable). The ecological dimension demonstrated the best result with a highly sustainable status, while the economic and social dimensions showed a fairly sustainable level. The sustainability of Robusta coffee farming is highly dependent on maintaining seed quality and proper fertilizer management, as well as the expansion of information and participation of farmer group members in extension activities. Universitas Veteran Bangun Nusantara 2025-05-29 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://journal.univetbantara.ac.id/index.php/jase/article/view/6007 10.32585/jase.v5i1.6007 Journal of Agribusiness, Social and Economic; Vol 5 No 1 (2025); 62-72 Journal of Agribusiness, Social and Economic; Vol. 5 No. 1 (2025); 62-72 2808-5817 3026-0841 eng https://journal.univetbantara.ac.id/index.php/jase/article/view/6007/3363 Copyright (c) 2025 Vinda Elza Ardina, Yuliawati https://creativecommons.org/licenses/by-nc-sa/4.0

oai:ojs.pkp.sfu.ca:article/6387 2025-05-29T11:23:05Z jase:ART

Strategi Pengembangan Bisnis Abon Di Umkm Langkah Maju saputra, Yehuda Nathanael Theo Pengestu, Seto Probo Prabawati, Malicha Wahyudi, Alfarobi Sabilar Rosyad Pratama, Chabib Galuh Saputra, Adithya This study aims to analyze the business development strategy of abon (shredded meat) at UMKM Langkah Maju using a SWOT approach. The analysis evaluates internal factors, including strengths and weaknesses, as well as external factors, such as opportunities and threats that affect business growth. The results indicate that UMKM Langkah Maju's main strengths lie in high-quality raw materials, distinctive flavors, and competitive pricing. However, challenges such as limited production capacity, suboptimal marketing, and competition with large-scale abon producers remain significant. By leveraging opportunities such as increasing market demand, digital marketing, and government support, the recommended strategies include market expansion, product innovation, and branding improvement. This study is expected to serve as a reference for developing creative economy-based MSMEs to enhance competitiveness and achieve sustainable business growth.   Universitas Veteran Bangun Nusantara 2025-05-29 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://journal.univetbantara.ac.id/index.php/jase/article/view/6387 10.32585/jase.v5i1.6387 Journal of Agribusiness, Social and Economic; Vol 5 No 1 (2025); 54-61 Journal of Agribusiness, Social and Economic; Vol. 5 No. 1 (2025); 54-61 2808-5817 3026-0841 eng https://journal.univetbantara.ac.id/index.php/jase/article/view/6387/3361 Copyright (c) 2025 Yehuda Nathanael Theo saputra, Seto Probo Pengestu, Malicha Prabawati, Alfarobi Sabilar Rosyad Wahyudi, Chabib Galuh Pratama, Adithya Saputra https://creativecommons.org/licenses/by-nc-sa/4.0

oai:ojs.pkp.sfu.ca:article/6596 2025-05-29T11:20:06Z jase:ART

Efisiensi Teknis Usahatani Bawang Merah di Kabupaten Nganjuk dengan Fungsi Produksi Cobb Douglass Stokastik Frontier Hardianingsih, Yesi Dwi Nugroho, Taufik Rizal Dwi Adi Priyanto, Moh. Wahyudi This study aims to analyze the technical efficiency of shallot farming in Nganjuk Regency using the Cobb-Douglas Stochastic Frontier production function approach. The research was conducted in four sub-districts with a total of 130 farmer respondents. Sampling was carried out using the accidental sampling technique, and data were analyzed using the Maximum Likelihood Estimation (MLE) method. The results show that the technical efficiency of shallot farmers is relatively high, with an average score of 0.966, a maximum of 0.998, and a minimum of 0.901. The majority of farmers (98%) fall within the efficiency range of 0.91–1.00. Among the six input variables analyzed, three were found to significantly affect production: seed (0.298), land area (-0.066), and ZA fertilizer (-0.092). On the other hand, farmer age was found to increase technical inefficiency (0.004), while farming experience reduced inefficiency (-0.005). These findings indicate that improving efficiency can be achieved by optimizing input use and leveraging farmers' experience in managing agricultural practices more effectively. Universitas Veteran Bangun Nusantara 2025-05-29 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://journal.univetbantara.ac.id/index.php/jase/article/view/6596 10.32585/jase.v5i1.6596 Journal of Agribusiness, Social and Economic; Vol 5 No 1 (2025); 42-53 Journal of Agribusiness, Social and Economic; Vol. 5 No. 1 (2025); 42-53 2808-5817 3026-0841 eng https://journal.univetbantara.ac.id/index.php/jase/article/view/6596/3360 Copyright (c) 2025 Yesi Dwi Hardianingsih, Taufik Rizal Dwi Adi Nugroho, Moh. Wahyudi Priyanto https://creativecommons.org/licenses/by-nc-sa/4.0

oai:ojs.pkp.sfu.ca:article/6608 2025-05-29T11:17:12Z jase:ART

Strategi Pemasaran Digital Agribisnis Kopi Robusta (Coffea canephora) Sebagai Upaya Peningkatan Pendapatan Petani Kopi di Kabupaten Tulungagung Lestari, Mufida Diah Sajali, Chusnatul Ulaela Solikah, Umi Nur Robusta coffee (Coffea canephora) is one of the leading commodities in Tulungagung Regency that has great potential to be developed through an agribusiness approach. However, limited market access and low product competitiveness are the main challenges for coffee farmers in increasing their income. This study aims to formulate an effective digital marketing strategy in supporting robusta coffee agribusiness and analyse its impact on increasing farmers' income. The method used was a descriptive qualitative and quantitative approach through surveys, in-depth interviews, and SWOT analysis of local coffee agribusiness actors, including farmer cooperatives and coffee processing MSMEs. The results show that the utilisation of social media, e-commerce, and other digital platforms can expand market reach, increase product added value, and strengthen the branding of Tulungagung robusta coffee. Digital strategies integrated with strengthening farmers' capacity in information technology have proven effective in increasing sales volume and farmers' income. Therefore, digital marketing is a relevant strategic step to strengthen the competitiveness of robusta coffee agribusiness in the digital economy era. Universitas Veteran Bangun Nusantara 2025-05-29 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://journal.univetbantara.ac.id/index.php/jase/article/view/6608 10.32585/jase.v5i1.6608 Journal of Agribusiness, Social and Economic; Vol 5 No 1 (2025); 35-41 Journal of Agribusiness, Social and Economic; Vol. 5 No. 1 (2025); 35-41 2808-5817 3026-0841 eng https://journal.univetbantara.ac.id/index.php/jase/article/view/6608/3359 Copyright (c) 2025 Mufida Diah Lestari, Chusnatul Ulaela Sajali, Umi Nur Solikah https://creativecommons.org/licenses/by-nc-sa/4.0

oai:ojs.pkp.sfu.ca:article/6656 2025-06-03T03:25:07Z jase:ART

Proyeksi Produksi dan Konsumsi Gula Pasir di Indonesia 2022 2025 serta Implikasinya terhadap Target Swasembada Nasional Amaliya, Arina Supriono, Agus Yanuarti, Rizky Aji, Joni Murti Mulyo Ridjal, Julian Adam Soejono, Djoko Ibanah, Indah Research aims to forecast sugar production and consumption in Indonesia for 2022–2025 and analyze its implications for the national self-sufficiency target by 2025. The research method employs ARIMA (Autoregressive Integrated Moving Average) time series analysis using secondary data from BPS and the Ministry of Agriculture (1990–2021). Results indicate that sugar production in 2025 is projected to reach 2.72 million tons, while consumption will hit 8.45 million tons, resulting in a mere 32.19% self-sufficiency rate (far below the 90% target). Key constraints include stagnant sugarcane acreage, low yield (7%), and inefficient sugar mills. The study concludes that the 2025 target is unachievable without aggressive policy interventions, such as land expansion, productivity improvements, and industry modernization. These findings provide a basis for policymakers to redesign more realistic sugar sector strategies.   Universitas Veteran Bangun Nusantara 2025-05-30 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://journal.univetbantara.ac.id/index.php/jase/article/view/6656 10.32585/jase.v5i1.6656 Journal of Agribusiness, Social and Economic; Vol 5 No 1 (2025); 73-85 Journal of Agribusiness, Social and Economic; Vol. 5 No. 1 (2025); 73-85 2808-5817 3026-0841 eng https://journal.univetbantara.ac.id/index.php/jase/article/view/6656/3367 Copyright (c) 2025 Arina Amaliya, Agus Supriono, Rizky Yanuarti, Joni Murti Mulyo Aji, Julian Adam Ridjal, Djoko Soejono, Indah Ibanah https://creativecommons.org/licenses/by-nc-sa/4.0

oai:ojs.pkp.sfu.ca:article/6693 2025-11-04T06:07:11Z jase:ART

Analisa Efisiensi Usahatani Tumpangsari Wortel (Dacus carot L.) Dan Sawi Hijau (Bassica juncae L.) Di Kecamatan Karangpandan Kabupaten Karanganyar Retnaningsih, Nugraheni Dewati, Rosita Setyarini, Agung Intercropping of carrots and green mustard greens as one type of vegetable that is suitable for cultivation in Karangpandan District, Karanganyar Regency, because of the climate, geography, and environment that are suitable, namely mountainous areas. This study aims to determine the costs, revenues, income, and efficiency of intercropping of carrots and green mustard greens per planting season in Karangpandan District, Karanganyar Regency. The method of data collection with descriptive surveys is a research method that takes samples from a population by interviewing with a questionnaire as a data collection tool. The sampling method with Quota Sampling is a sampling method based on a certain quota, which is carried out intentionally. The interview technique is also carried out with the help of filling out questionnaires by farmers. Respondents were taken from 30 intercropping farmers in Karang Village, Karangpandan District, Karanganyar Regency. The results of the study showed that the total income from intercropping of carrots and green mustard greens per planting season was Rp. 19,675,000 / Farmer. The total cost incurred by farmers per planting season was Rp. 6,651,278 /Farmer, then the average income of farmers per planting season is Rp. 13,023,722 /Farmer, R/C ratio is 2.96, while B/C ratio is 1.96. This shows that the carrot and mustard green intercropping business is efficient because > 1. Universitas Veteran Bangun Nusantara 2025-10-31 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://journal.univetbantara.ac.id/index.php/jase/article/view/6693 10.32585/jase.v5i2.6693 Journal of Agribusiness, Social and Economic; Vol 5 No 2 (2025); 106-112 Journal of Agribusiness, Social and Economic; Vol. 5 No. 2 (2025); 106-112 2808-5817 3026-0841 eng https://journal.univetbantara.ac.id/index.php/jase/article/view/6693/3596 Copyright (c) 2025 Nugraheni Retnaningsih, Rosita Dewati, Agung Setyarini https://creativecommons.org/licenses/by-nc-sa/4.0

oai:ojs.pkp.sfu.ca:article/6718 2025-11-15T09:58:04Z jase:ART

Bank Sampah: Mendorong Circular Economy untuk Kesejahteraan Petani Tradisional Farus, Tannia Izzati limbah pertanian yang selama ini dianggap sebagai masalah lingkungan dapat diolah menjadi sumber daya bernilai melalui konsep ekonomi sirkular, yang pembukaan pengelolaan limbah secara berkelanjutan dan pemanfaatan kembali dalam siklus produksi. Penelitian ini bertujuan untuk menganalisis peran bank sampah dalam mendorong ekonomi sirkular sebagai upaya meningkatkan kesejahteraan petani tradisional. Metode penelitian menggunakan pendekatan kualitatif deskriptif dengan pengumpulan data melalui studi literatur dan observasi lapangan terhadap implementasi bank sampah di komunitas petani. Hasil penelitian menunjukkan bahwa bank sampah mampu mengubah paradigma limbah pertanian dan rumah tangga menjadi sumber daya bernilai ekonomi, sehingga mendukung prinsip circular economy yang berfokus pada pengurangan limbah, penggunaan ulang, dan daur ulang. Penerapan bank sampah di kalangan petani tradisional tidak hanya meningkatkan pendapatan melalui pengelolaan limbah organik dan anorganik, tetapi juga memperkuat ketahanan lingkungan dan sosial komunitas petani. Selain memberikan manfaat ekonomi, bank sampah juga memperkuat ketahanan pangan dan kemandirian ekonomi desa melalui pengelolaan limbah yang terstruktur dan partisipatif. Dengan dukungan regulasi, pelatihan, dan model bisnis lokal, bank sampah menjadi sarana efektif untuk mewujudkan pertanian berkelanjutan dan kesejahteraan ekonomi desa secara inklusif. Kata KuncI: Bank Sampah, Ekonomi Sirkular, Kesejahteraan Petani, Pertanian Tradisional, Pengelolaan Limbah   Universitas Veteran Bangun Nusantara 2025-10-31 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://journal.univetbantara.ac.id/index.php/jase/article/view/6718 10.32585/jase.v5i2.6718 Journal of Agribusiness, Social and Economic; Vol 5 No 2 (2025); 188-197 Journal of Agribusiness, Social and Economic; Vol. 5 No. 2 (2025); 188-197 2808-5817 3026-0841 eng https://journal.univetbantara.ac.id/index.php/jase/article/view/6718/3626 Copyright (c) 2025 Tannia Izzati Farus https://creativecommons.org/licenses/by-nc-sa/4.0

oai:ojs.pkp.sfu.ca:article/7132 2025-11-04T06:07:11Z jase:ART

Identifikasi Komoditas Unggulan Pertanian Kecamatan Bandar, Kabupaten Batang, Jawa Tengah Simamora, Liska Fauziah, Irma Novitaningrum, Restie Fadhilah, Muhammad Luthfie This study aims to identify the leading agricultural commodities in Bandar Subdistrict, Batang Regency, Central Java, using the Location Quotient (LQ) method. The background of this research is based on the absence of clear specialization in agricultural commodities in Bandar, despite its agroecological potential. The data used include harvested area statistics for major food crops such as rice, maize, cassava, sweet potatoes, and peanuts. The LQ method measures the comparative advantage of a commodity by comparing its share of harvested area at the subdistrict level with that at the regency level. The results reveal that four commodities namely maize (LQ=1.2), cassava (LQ=3.2), sweet potatoes (LQ=8.8), and peanuts (LQ=5.6) are categorized as leading commodities. Each of these demonstrates regional specialization and is supported by factors such as agroclimatic suitability, farming experience, input availability, and market demand. Conversely, rice has an LQ value of 0.7, indicating it is not a leading commodity in the area due to limited water infrastructure. This research provides valuable insights for policymakers in designing development strategies that are focused and sustainable. The findings contribute to improving the effectiveness of agricultural planning and optimizing resource allocation, ultimately supporting farmer welfare and local economic resilience through the strengthening of agribusiness potential. Universitas Veteran Bangun Nusantara 2025-10-31 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://journal.univetbantara.ac.id/index.php/jase/article/view/7132 10.32585/jase.v5i2.7132 Journal of Agribusiness, Social and Economic; Vol 5 No 2 (2025); 86-96 Journal of Agribusiness, Social and Economic; Vol. 5 No. 2 (2025); 86-96 2808-5817 3026-0841 eng https://journal.univetbantara.ac.id/index.php/jase/article/view/7132/3594 Copyright (c) 2025 Liska Simamora, Irma Fauziah, Restie Novitaningrum, Muhammad Luthfie Fadhilah https://creativecommons.org/licenses/by-nc-sa/4.0

oai:ojs.pkp.sfu.ca:article/7276 2026-01-06T05:03:50Z jase:ART

Pengaruh Media Sosial Instagram Terhadap Minat Beli Konsumen Pada Industri Socolatte Di Desa Baroh Musa Kecamatan Bandar Baru Kabupaten Pidie Jaya Desparita, Naya Diani, Risna Nur, T.M. The development of digital technology, especially social media, has had a significant impact on the marketing strategies of small and medium enterprises. This study aims to analyze the effect of the use of Instagram social media on consumer purchasing interest in the Socolatte industry in Baroh Musa Village, Bandar Baru District, Pidie Jaya Regency. The research method used is quantitative with a simple linear regression analysis technique. Data were obtained by distributing questionnaires to 100 respondents who were followers of the Socolatte Instagram account.The results of the study indicate that Instagram social media has a positive and significant effect on consumer purchasing interest. This is evidenced by the coefficient of determination (R²) value of 64.9%, which indicates that the Instagram social media variable is able to explain 64.9% of the variation in consumer purchasing interest, while it is influenced by other factors. Factors such as ease of access, quality of information, and interaction through Instagram are the main factors in attracting consumer purchasing interest.This study gives the impression for the Socolatte industry and other business actors to further maximize marketing strategies through social media, especially Instagram, in order to increase consumer appeal and trust in the products offered. Universitas Veteran Bangun Nusantara 2025-10-31 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://journal.univetbantara.ac.id/index.php/jase/article/view/7276 10.32585/jase.v5i2.7276 Journal of Agribusiness, Social and Economic; Vol 5 No 2 (2025); 97-105 Journal of Agribusiness, Social and Economic; Vol. 5 No. 2 (2025); 97-105 2808-5817 3026-0841 eng https://journal.univetbantara.ac.id/index.php/jase/article/view/7276/3595 Copyright (c) 2025 Naya Desparita, Risna Diani, T.M. Nur https://creativecommons.org/licenses/by-nc-sa/4.0

oai:ojs.pkp.sfu.ca:article/7361 2025-11-11T04:22:08Z jase:ART

Analisis Kelayakan Usaha Budidaya Tanaman Sayuran (Studi Kasus: Petani Sayuran di Kecamatan Landono) Nurmaya Harudin, La Sari, Awal Maulid Landono District is a fertile area with significant potential for agricultural development, including the cultivation of various types of vegetables. The variety of vegetable crops available allows farmers the flexibility to choose the type best suited to their land conditions, resource availability, and market opportunities. However, success in vegetable cultivation depends not only on agronomic aspects but also greatly on the farmer's ability to effectively manage their farming activities, particularly financial management. This study aims to analyze the feasibility of vegetable cultivation carried out by 27 farmers in Landono District. The vegetable farming sector plays a vital role in the economy, but farmers' success depends heavily on efficient business management and a thorough understanding of financial aspects. The data used in this study include detailed production costs (fixed and variable costs) and sales revenues for each farmer. The methodology employed includes descriptive analysis to outline the cost structure, revenue, and profit, as well as a financial feasibility analysis using the R/C (Revenue over Cost) ratio and Break Event Point (BEP). The results indicate that the average production cost structure is dominated by variable costs, particularly for fertilizer, pesticides, and labor. The average net income earned by farmers varies but generally indicates profitability. A feasibility analysis using the R/C ratio indicates that cultivating vegetable crops, including tomatoes, chilies, bitter melon, cucumbers, watermelons, and long beans, in Landono District is feasible with a ratio above 1. Meanwhile, the BEP calculation provides an overview of the minimum production level that must be achieved to cover all costs. These findings provide a basis for farmers to improve business efficiency and for policymakers to design more targeted support programs. Universitas Veteran Bangun Nusantara 2025-10-31 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://journal.univetbantara.ac.id/index.php/jase/article/view/7361 10.32585/jase.v5i2.7361 Journal of Agribusiness, Social and Economic; Vol 5 No 2 (2025); 141-154 Journal of Agribusiness, Social and Economic; Vol. 5 No. 2 (2025); 141-154 2808-5817 3026-0841 eng https://journal.univetbantara.ac.id/index.php/jase/article/view/7361/3620 Copyright (c) 2025 Nurmaya, La Harudin, Awal Maulid Sari https://creativecommons.org/licenses/by-nc-sa/4.0

oai:ojs.pkp.sfu.ca:article/7390 2025-11-08T03:12:01Z jase:ART

STRATEGI PEMASARAN PADA KLASTER UBI KAYU (Manihot esculenta) UNTUK MENINGKATKAN DAYA SAING DI KABUPATEN WONOGIRI Wardani, Irma Dewi, Tria Rosana Solikah, Umi Nur Suwardi Surya, Ibnu Cluster development to improve performance based on regional commodity specialties by providing recommendations to stakeholders. The cassava cluster is one of the clusters in Wonogiri Regency. This study aims to analyze alternative strategies to be applied to the cassava cluster. The analysis methods used are Internal Factors Evaluation (IFE), External Factors Evaluation (EFE), SWOT analysis, and QSPM. The results of the study show that the IFE analysis is 2.980, while the EFE analysis is 2.512. The cassava cluster is in an aggressive position. The managerial implications of the alternative strategies are market expansion, business development, and productivity improvement. The QSPM results show that the total Attractive Strategy for the market expansion strategy is 4.760, the business development strategy is 5.773, and the productivity improvement strategy is 4.585. In the QSPM matrix, the selected strategy is the one with the highest score, so the chosen strategy is the cluster development strategy. The strategy can be implemented by business actors participating in training related to the cultivation of high-quality cassava and post-harvest processing of cassava. Cassava diversification can be done by processing cassava into mocaf flour or packaging it semi-cooked as frozen cassava. Keywords: Marketing, Cluster, Cassava, SWOT   Universitas Veteran Bangun Nusantara 2025-10-31 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://journal.univetbantara.ac.id/index.php/jase/article/view/7390 10.32585/jase.v5i2.7390 Journal of Agribusiness, Social and Economic; Vol 5 No 2 (2025); 123-140 Journal of Agribusiness, Social and Economic; Vol. 5 No. 2 (2025); 123-140 2808-5817 3026-0841 eng https://journal.univetbantara.ac.id/index.php/jase/article/view/7390/3618 Copyright (c) 2025 Irma Wardani, Tria Rosana Dewi, Umi Nur Solikah, Suwardi, Ibnu Surya https://creativecommons.org/licenses/by-nc-sa/4.0

oai:ojs.pkp.sfu.ca:article/7430 2025-11-04T06:07:11Z jase:ART

LITERASI DIGITAL PETANI DI DESA SEKITAR KAWASAN INDUSTRI: STUDI KASUS DI KAWASAN INDUSTRI BATANG, JAWA TENGAH Fadhilah, Muhammad Luthfie Fauziah, Irma Rahmaningtyas, Avivah The rapid development of industrial areas in Indonesia presents unique challenges for the community, particularly in adapting to technology and information. In this context, digital literacy is a crucial aspect that determines the ability of farmers to maintain and develop their agricultural practices amidst the flow of modernization and digitalization that accompanies the growth of industrial areas. The objectives of this study are: 1) to analyze the factors that determine the digital literacy of farmers around the Batang Industrial Park area, and 2) to examine the differences in digital literacy levels between farmers located in areas directly adjacent to the industrial area and those located in areas that are not directly adjacent. The research method used a survey. The analysis used multiple linear regression analysis and the Wilcoxon-Mann-Whitney difference test. The study's results indicate that age and education significantly influence farmers' digital literacy level. The older the farmer, the lower the digital literacy. Meanwhile, about education, the higher the level of education, the higher the level of digital literacy of farmers. Furthermore, there are differences in digital literacy levels between farmers located in areas directly adjacent to the Batang Industrial Park area and in areas not directly adjacent. Stakeholders need to collaborate to improve digital farmer literacy, such as by providing access to digital devices and regular training on the use of digital agricultural technology, so that farmers can keep up with current developments and improve the efficiency of their businesses. Universitas Veteran Bangun Nusantara 2025-10-31 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://journal.univetbantara.ac.id/index.php/jase/article/view/7430 10.32585/jase.v5i2.7430 Journal of Agribusiness, Social and Economic; Vol 5 No 2 (2025); 113-122 Journal of Agribusiness, Social and Economic; Vol. 5 No. 2 (2025); 113-122 2808-5817 3026-0841 eng https://journal.univetbantara.ac.id/index.php/jase/article/view/7430/3610 Copyright (c) 2025 Muhammad Luthfie Fadhilah, Irma Fauziah, Avivah Rahmaningtyas https://creativecommons.org/licenses/by-nc-sa/4.0

oai:ojs.pkp.sfu.ca:article/7434 2025-11-18T03:32:05Z jase:ART

Pengetahuan dan Sikap Petani terhadap Keberadaan Industri di Kabupaten Batang serta Dampaknya pada Praktik Keberlanjutan Pertanian Rahmaningtyas, Avivah Fauziah, Irma Fadhilah, Muhammad Luthfie This study aims to analyze the effect of farmers’ knowledge on attitude and the effect of attitude on farming sustainability practices in Batang Regency. The research is motivated by the establishment of the Batang Special Economic Zone (SEZ) in 2025, which influences farmers’ behavior near SEZ. The research sample consisted of 200 farmers from Gringsing, Limpung, and Tulis sub-districts, which are closest to Batang SEZ This number met the minimum requirement of 170 respondents (the number of indicators multiplied by 10). Primary data were collected through interviews using questionnaire in July 2025. The study employed a quantitative approach using Structural Equation Modeling–Partial Least Squares (SEM-PLS). The results show that the Knowledge variable has a significant positive effect on Attitude (T-statistic = 11.333 > 1.960; path coefficient = 0.570). Furthermore, Attitude significantly influences Farming Sustainability (T-statistic = 4.669 > 1.960; path coefficient = 0.270). Universitas Veteran Bangun Nusantara 2025-10-31 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://journal.univetbantara.ac.id/index.php/jase/article/view/7434 10.32585/jase.v5i2.7434 Journal of Agribusiness, Social and Economic; Vol 5 No 2 (2025); 178-187 Journal of Agribusiness, Social and Economic; Vol. 5 No. 2 (2025); 178-187 2808-5817 3026-0841 eng https://journal.univetbantara.ac.id/index.php/jase/article/view/7434/3623 Copyright (c) 2025 Avivah Rahmaningtyas, Irma Fauziah, Muhammad Luthfie Fadhilah https://creativecommons.org/licenses/by-nc-sa/4.0

oai:ojs.pkp.sfu.ca:article/7435 2025-11-11T08:11:08Z jase:ART

Analisis Nilai Tambah Produk Olahan Lidah Buaya Sebagai Bahan Kosmetika Alami Putri, Levana Masitajasmin Novitaningrum, Restie Cahyaningtyas, Nur Indah Consumer awareness of ecofriendly products has boosted the growth of the natural cosmetics industry, including those derived from aloe vera. However, its potential remains underutilized, particularly in processing and value addition. This study analyzes the value added of two aloe vera based cosmetic products, powder face masks and peel off face masks produced by PT. Saesha Cantika Indonesia in Bogor Regency. Using the Hayami value added method and a case study approach, the results show high value added for both products: IDR 125,714/kg (78%) for the powder mask and IDR 80,000/kg (67%) for the peel off mask. The powder mask demonstrates better raw material efficiency and a higher contribution to labor income, while the peel off mask offers greater profitability with an 80% profit rate. Value added distribution for the powder mask is 34% to labor and 66% to profit, whereas for the peel off mask it is 20% to labor and 80% to profit. These findings indicate that both products possess substantial economic potential with distinct advantages. The powder mask suits labor intensive business strategies that support local economic empowerment, while the peel off mask aligns with premium market strategies emphasizing high profit margins. Overall, processing aloe vera into cosmetic products provides considerable economic benefits and opportunities for agribusiness development based on local natural resources. Universitas Veteran Bangun Nusantara 2025-10-31 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://journal.univetbantara.ac.id/index.php/jase/article/view/7435 10.32585/jase.v5i2.7435 Journal of Agribusiness, Social and Economic; Vol 5 No 2 (2025); 165-177 Journal of Agribusiness, Social and Economic; Vol. 5 No. 2 (2025); 165-177 2808-5817 3026-0841 eng https://journal.univetbantara.ac.id/index.php/jase/article/view/7435/3622 Copyright (c) 2025 Levana Masitajasmin Putri, Restie Novitaningrum, Nur Indah Cahyaningtyas https://creativecommons.org/licenses/by-nc-sa/4.0

oai:ojs.pkp.sfu.ca:article/7452 2025-11-11T04:22:08Z jase:ART

PENGARUH LITERASI DIGITAL DAN SOCIAL INFLUENCE TERHADAP ADOPSI TEKNOLOGI DIGITAL OLEH PETANI KOPI PEREMPUAN DI KABUPATEN TEMANGGUNG Fauziah, Irma Rahmaningtyas, Avivah Luthfie Fadhilah, Muhammad This study aims to analyze the influence of digital literacy and social support on the adoption of digital technology among female coffee farmers in Temanggung Regency. Primary data were obtained through structured interviews using a questionnaire. The research location and respondents were determined through purposive sampling, with criteria including female farmers who are actively engaged in coffee farming activities, reside in Temanggung Regency, and have utilized digital technology to support their farming operations. The total number of respondents in this study was 70. Data were analyzed using multiple linear regression. The results show that digital literacy has a positive and significant effect on the ability of female farmers to utilize digital technology, both in accessing cultivation information and in marketing agricultural products. Meanwhile, social support has a more dominant influence in encouraging the adoption of digital technology, particularly through the influence of family members, farmer groups, agricultural extension workers, and agricultural input suppliers. These findings highlight that improving digital literacy capacity needs to be complemented by strengthening social networks to accelerate an inclusive and sustainable digital transformation in coffee farming managed by women. Universitas Veteran Bangun Nusantara 2025-10-31 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://journal.univetbantara.ac.id/index.php/jase/article/view/7452 10.32585/jase.v5i2.7452 Journal of Agribusiness, Social and Economic; Vol 5 No 2 (2025); 155-164 Journal of Agribusiness, Social and Economic; Vol. 5 No. 2 (2025); 155-164 2808-5817 3026-0841 eng https://journal.univetbantara.ac.id/index.php/jase/article/view/7452/3621 Copyright (c) 2025 Irma Fauziah, Avivah Rahmaningtyas, Muhammad Luthfie Fadhilah https://creativecommons.org/licenses/by-nc-sa/4.0

oai:ojs.pkp.sfu.ca:article/7454 2026-06-01T02:21:35Z jase:ART

PERAN INFORMASI AKUNTANSI MANAJEMEN TERHADAP KEBERHASILAN STRATEGI GREEN BUSINESS PADA USAHA BUDIDAYA JAMUR TIRAM TEAM 10 JAKARTA BARAT Indah Nur Cahyani Dyah Ayu Wulandari Irene Ismail Aulia Nur Kusuma This study discusses the role of management accounting information in green business strategies at Team 10 Oyster Mushroom Cultivation in West Jakarta. The research method used was a qualitative method through interviews, observations, and literature studies. The results show that management accounting information helps improve operational efficiency, control costs, and support the implementation of environmentally friendly practices. The application of management accounting in line with the concept of green business encourages the creation of sustainable and competitive businesses. Universitas Veteran Bangun Nusantara 2026-05-31 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://journal.univetbantara.ac.id/index.php/jase/article/view/7454 10.32585/jase.v6i1.7454 Journal of Agribusiness, Social and Economic; Vol 6 No 1 (2026): Journal of Agribusiness, Social and Economic (JASE); 12-20 Journal of Agribusiness, Social and Economic; Vol. 6 No. 1 (2026): Journal of Agribusiness, Social and Economic (JASE); 12-20 2808-5817 3026-0841 eng https://journal.univetbantara.ac.id/index.php/jase/article/view/7454/3921 Copyright (c) 2026 Indah Nur Cahyani, Dyah Ayu Wulandari, Irene Ismail, Aulia Nur Kusuma https://creativecommons.org/licenses/by-nc-sa/4.0

oai:ojs.pkp.sfu.ca:article/7874 2026-06-01T02:22:59Z jase:ART

Peran Saluran Distribusi dan Pendidikan Petani terhadap Pendapatan Usahatani Cabai Merah Keriting di Kabupaten Kediri Lisanty, Nina Chamro', Wardatul Suprianto, Dafani Setyo, Mochammad Agung Try Nurwiyanti, Dinda Putri This study aims to analyze differences in the income of curly red chili farmers based on the marketing channels they use and to examine the relationship between farmers’ education level and their income. The research was conducted in Kediri Regency across three major chili-producing subdistricts: Kepung, Puncu, and Ngancar, involving 45 farmer respondents. The approach used was descriptive quantitative with survey and case study methods. Data analysis employed the Kruskal-Wallis test to examine income differences based on marketing channels and the Spearman correlation test to determine the relationship between education and income. The results show a significant income difference based on marketing channels (p-value 0.038), with farmers who sell directly to consumers earning higher incomes than those selling to markets or middlemen. However, no significant relationship was found between the level of education and farmers’ income (p-value 0.946). These findings indicate that marketing strategy plays a crucial role in increasing farmers’ income, while formal education has not shown a direct influence in this context. Universitas Veteran Bangun Nusantara 2026-05-31 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://journal.univetbantara.ac.id/index.php/jase/article/view/7874 10.32585/jase.v6i1.7874 Journal of Agribusiness, Social and Economic; Vol 6 No 1 (2026): Journal of Agribusiness, Social and Economic (JASE); 1-11 Journal of Agribusiness, Social and Economic; Vol. 6 No. 1 (2026): Journal of Agribusiness, Social and Economic (JASE); 1-11 2808-5817 3026-0841 eng https://journal.univetbantara.ac.id/index.php/jase/article/view/7874/3923 Copyright (c) 2026 Nina Lisanty, Wardatul Chamro', Dafani Suprianto, Mochammad Agung Try Setyo, Dinda Putri Nurwiyanti https://creativecommons.org/licenses/by-nc-sa/4.0

oai:ojs.pkp.sfu.ca:article/8136 2026-06-02T05:07:43Z jase:ART

Analisis Pemasaran Cengkeh di Desa Pangkalan kecamatan Serasan Kabupaten Natuna Winata, Ori Fitrianti, Wanti Nugraha, Aditya Penelitian ini dilatarbelakangi oleh dugaan bahwa pemasaran cengkeh di Desa Pangkalan Kecamatan Serasan tidak efisien sebab tingginya margin pemasaran sehingga menyebabkan rendahnya bagian yg sebagai penerima petani. berdasarkan perseteruan tadi, maka tujuan penelitian ini ialah menganalisis saluran pemasaran cengkeh dan menganalisis efisiensi saluran pemasaran cengkeh di Desa Pangkalan Kecamatan Serasan. Lokasi penelitian dilakukan menggunakan pendekatan purposive pada Desa Pangkalan. Selanjutnya sampel petani, pedagang pengumpul serta pedagang akbar dipengaruhi menggunakan metode sampling jenuh (sensus). Data diperoleh menggunakan wawancara. yang akan terjadi penelitian menemukan terdapat 2 saluran pemasaran yg mana masing-masing saluran pemasaran tergolong efisien. Saluran I mempunyai total margin pemasaran sebanyak 13,04%, farmer’s share sebesar 86,95%, serta profitability index sebanyak 1,03. ad interim saluran pemasaran II mempunyai total margin pemasaran sebanyak 19,79%, farmer’s share sebesar 81,20%, dan profitability index sebanyak 1,02. Universitas Veteran Bangun Nusantara 2026-05-31 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://journal.univetbantara.ac.id/index.php/jase/article/view/8136 10.32585/jase.v6i1.8136 Journal of Agribusiness, Social and Economic; Vol 6 No 1 (2026): Journal of Agribusiness, Social and Economic (JASE); 21-28 Journal of Agribusiness, Social and Economic; Vol. 6 No. 1 (2026): Journal of Agribusiness, Social and Economic (JASE); 21-28 2808-5817 3026-0841 eng https://journal.univetbantara.ac.id/index.php/jase/article/view/8136/3927 Copyright (c) 2026 Ori Winata, Wanti Fitrianti, Aditya Nugraha https://creativecommons.org/licenses/by-nc-sa/4.0