MARDIYONO, Aris; SUGIYARTI, Gita. Peran inovasi dalam meningkatkan kinerja pemasaran (The role of innovation in improving marketing performance). Journal of Business, Finance, and Economics (JBFE), [S. l.], v. 3, n. 2, p. 15–30, 2022. DOI: 10.32585/jbfe.v2i2.3384. Disponível em: https://journal.univetbantara.ac.id/index.php/jbfe/article/view/3384. Acesso em: 10 aug. 2025.