Mardiyono, Aris, and Gita Sugiyarti. “Peran Inovasi Dalam Meningkatkan Kinerja Pemasaran (The Role of Innovation in Improving Marketing Performance)”. Journal of Business, Finance, and Economics (JBFE) 3, no. 2 (December 23, 2022): 15–30. Accessed May 1, 2024. https://journal.univetbantara.ac.id/index.php/jbfe/article/view/3384.