Pengaruh Kualitas, Fasilitas, dan Harga terhadap Kepuasan Pelanggan Pengiriman Shopee Express di Kalangan Mahasiswa

Authors

  • Na’ajla Andiza Putri Universitas Negeri Jakarta
  • Alya Nurjanah Universitas Negeri Jakarta
  • Yulia Putri Wulandari Universitas Negeri Jakarta
  • Rafida Rahma Aulia Universitas Negeri Jakarta
  • Siti Sahara Universitas Negeri Jakarta

DOI:

https://doi.org/10.32585/jbfe.v4i1.3792

Abstract

This study aims to evaluate the effect of quality, facilities, and price on customer satisfaction with Shopee Express delivery among students. The research was conducted using a survey method with a sample of 126  students who had used the Shopee Express delivery service. Data was collected through questionnaires and regression analysis related to the dependence of one variable on another variable (the effect of service quality and price on consumer satisfaction at the Shopee Ekspress freight forwarding service company). The results showed that quality, facilities, and price had a positive and significant impact on customer satisfaction. The managerial implication of this research is that companies need to focus on improving the quality, facilities, and price of delivery services to increase customer satisfaction and maintain their market share among students.

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Published

2023-05-17

How to Cite

Putri, N. A., Nurjanah, A., Wulandari, Y. P., Aulia, R. R., & Sahara, S. (2023). Pengaruh Kualitas, Fasilitas, dan Harga terhadap Kepuasan Pelanggan Pengiriman Shopee Express di Kalangan Mahasiswa. Journal of Business, Finance, and Economics (JBFE), 4(1), 143–156. https://doi.org/10.32585/jbfe.v4i1.3792

Issue

Vol. 4 No. 1 (2023): Journal Of Business, Finance, and Economics (JBFE)

Section

Publication Ethics

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