PENINGKATAN KUALITAS PRODUK BOOTH DISPLAY MENGGUNAKAN METODE QUALITY FUNCTION DEPLOYMENT (QFD) DAN PERANCANGAN TOOL DESAIN PRODUK MENGGUNAKAN MORPHOLOGICAL CHART

Authors

  • Veronica Okta Marcelinawati Setia Budi University
  • Anita Indrasari Universitas Setia Budi

DOI:

https://doi.org/10.32585/japti.v2i2.2170

Abstract

A company must provide quality products that can provide satisfaction to consumers. Therefore, it is crucial to know the consumer's desire to increase customer satisfaction. The objective of this research is to acquire the display booth's product specifications and to design a tool that contains alternative product designs that can help consumers make decisions for the display booth. The method used in this research is the Quality Function Deployment (QFD) method to determine product specifications based on consumer desires and the Morphological chart method for designing product design tools. Based on research using the QFD method, the product specifications of the display booth were obtained, namely, the product shape (8.31), raw materials (7.50), product size (6.11), completeness of product components (5.15), surface texture (2, 14), and color (0.99). These specifications are used for product design tools using the morphological chart method. The tools designed have five alternative designs for each product specification. Suggestions for further research should afford to use science and other approaches to improve product quality and redesign tools that can make it easier for consumers and companies.

Author Biographies

Veronica Okta Marcelinawati, Setia Budi University

Program Studi S1 Teknik Industri

Anita Indrasari, Universitas Setia Budi

Program Studi S1 Teknik Industri

References

Assauri, S. (2007) Manajemen Pemasaran. Jakarta: PT. Raja Grafindo Persada.

Chan, L. K. and Wu, M. L. (2002) Quality function deployment: A literature review,

European Journal of Operational Research. doi: 10.1016/S0377-2217(02)00178-9.

Kotler, P. and Armstrong, G. (2004) Principle of Marketing : 10thnEdition. New Jersey:

Prentice Hall.

Moldovan, L. (2014) ‘QFD Employment for a New Product Design in a Mineral Water

Company’, Procedia Technology, 12, pp. 462–468. doi:

1016/j.protcy.2013.12.515.

Suryaningrat, I.B Djumarti Ruriani, E. and Kurniawati, I. (2010) ‘Aplikasi Metode Quality

Function Deployment (Qfd) Untuk Peningkatan Kualitas Produk Mie Jagung’,

Argotek, 4(1), pp. 8–17. Available at:

http://jurnal.unej.ac.id/index.php/JAGT/article/view/2309.

Yuliarty, P. (2013) Perancangan dan Pengembangan Produk. Yogyakarta: Universitas

Mercu Buana.

Downloads

Published

2021-09-30

How to Cite

Marcelinawati, V. O., & Indrasari, A. (2021). PENINGKATAN KUALITAS PRODUK BOOTH DISPLAY MENGGUNAKAN METODE QUALITY FUNCTION DEPLOYMENT (QFD) DAN PERANCANGAN TOOL DESAIN PRODUK MENGGUNAKAN MORPHOLOGICAL CHART. Jurnal Aplikasi Ilmu Teknik Industri (JAPTI), 2(2), 84–94. https://doi.org/10.32585/japti.v2i2.2170

Issue

Vol. 2 No. 2 (2021)

Section

Artikel

License

Copyright (c) 2021 Jurnal Aplikasi Ilmu Teknik Industri (JAPTI)

Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

The copyright to this article is transferred to Jurnal Aplikasi Ilmu Teknik Industri (JAPTI) if and when the article is accepted for publication under Creative Commons Attribution-ShareAlike 4.0 International License. The undersigned hereby transfers any and all rights in and to the paper including without limitation all copyrights to Jurnal Aplikasi Ilmu Teknik Industri (JAPTI). The undersigned hereby represents and warrants that the paper is original and that he/she is the author of the paper, except for material that is clearly identified as to its original source, with permission notices from the copyright owners where required. The undersigned represents that he/she has the power and authority to make and execute this assignment.