Pemanfaatan Twitter Sebagai Media Promosi Terhadap UMKM

Authors

  • Besti Tiurmaida Pardede Universitas Matana
  • Ririsma Sihombing Universitas Matana
  • Sherly Prissillia Devi Universitas Matana
  • Chandra Bayu Hidayat Universitas Matana

DOI:

https://doi.org/10.32585/jbfe.v3i2.4271

Abstract

This study examines how the influence of the use of social media Twitter in promoting small businesses (MSMEs). This research uses a literature study by reviewing previous research. This study uses a qualitative method with data processing using a literature review. The results obtained from this study indicate that the use of social media twitter has a fairly high and positive influence in promoting the MSME business, with the easy twitter feature and tapa budget being the choice of MSME businessme.

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Published

2023-07-07

How to Cite

Pardede, B. T., Sihombing, R., Devi, S. P., & Hidayat, C. B. (2023). Pemanfaatan Twitter Sebagai Media Promosi Terhadap UMKM. Journal of Business, Finance, and Economics (JBFE), 3(2), 299–307. https://doi.org/10.32585/jbfe.v3i2.4271

Issue

Vol. 3 No. 2 (2022): Journal Of Business, Finance, and Economics (JBFE)

Section

Publication Ethics

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