Pengaruh Harga dan Promosi Terhadap Keputusan Pembelian Alat-Alat Komputer pada PT Sumber Utama Nusantara

Authors

  • Ahmad Fadli Universitas Mahkota Tricom Unggul
  • Manda Dwipayani Bhastary Universitas Mahkota Tricom Unggul
  • Ayu Kartika Universitas Mahkota Tricom Unggul

DOI:

https://doi.org/10.32585/jbfe.v3i1.5709

Keywords:

Price, Promotion, Decision Making

Abstract

This study aims to determine the effect of training and organizational culture on employee career development at PT Sumber Utama Nusantara. The population of this study were 100 employees and a sample of 30 people using simple random sampling technique. The data collection technique used was through a questionnaire which measured using a Likert scale and processed statistically using multiple regression analysis and hypothesis testing t test. f test, and the determinant coefficient. From the data analysis of each variable, the multiple regression equation Y = Y = 5,395 + 103 X1 + - 239 X2 + e is obtained. Obtained Adjusted R Square value of 0.401, which means that X1 and X2 explain the effect on variable Y by 40.1% while the rest is explained by other variables outside the research. The t-value of the price variable (X1) is 991 and significant at .330. The hypothesis H0 is accepted and Ha is rejected. Therefore tcount 0.05, so it can be concluded that the price variable (X1) has a significant effect on purchasing decisions.

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Published

2022-06-30

How to Cite

Ahmad Fadli, Manda Dwipayani Bhastary, & Ayu Kartika. (2022). Pengaruh Harga dan Promosi Terhadap Keputusan Pembelian Alat-Alat Komputer pada PT Sumber Utama Nusantara. Journal of Business, Finance, and Economics (JBFE), 3(1), 137–149. https://doi.org/10.32585/jbfe.v3i1.5709

Issue

Vol. 3 No. 1 (2022): Journal Of Business, Finance, and Economics (JBFE)

Section

Publication Ethics

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