Pengaruh Kepercayaan, Kenyamanan dan Promosi terhadap Keputusan Penggunaan Aplikasi Online Food Delivery (OFD)
Studi Kasus: Pengguna Gofood dan Maxim Food di Kota Ambon
DOI:
https://doi.org/10.32585/jbfe.v6i2.7578Keywords:
Convenience, Online Food Delivery, Promotion, Trust, Usage DecisionAbstract
This study aims to analyze the influence of trust, convenience, and promotion on the decision to use online food delivery applications among GoFood and Maxim Food users in Ambon City. The research method uses a quantitative approach with purposive sampling technique involving 120 respondents. Data were collected through online questionnaires using a Likert scale and analyzed using multiple linear regression with SPSS version 25 software. The results show that trust has a significant positive influence on usage decisions with a t-value of 9.807, convenience has a significant positive influence with a t-value of 6.495, and promotion has the most dominant significant positive influence with a t-value of 18.386. The three variables explain 89.6% of the variation in usage decisions. Although all three variables have significant effects, the levels of trust, convenience, and promotion are still in poor categories. The research findings imply that service providers need to improve transaction transparency, simplify application interfaces, and optimize promotional strategies to increase competitiveness in the online food delivery service industry.
Downloads
References
Abdurrahman, M. I. (2024). Analisis perbedaan prinsip kesalahan dan implikasinya terhadap tanggung jawab dalam perbuatan melawan hukum: Studi komparatif antara hukum Indonesia dan hukum Inggris. 3(1).
Armahadyani. (2018). Pelayanan terhadap keputusan pembelian konsumen pada Kedai Makan Pa’ Mur Karawang. Jurnal Manajemen & Bisnis Kreatif, 3(2). https://doi.org/10.36805/manajemen.v3i2.253
Batam, K. (2022). Analisis faktor pengaruh terhadap kepuasan penggunaan jasa logistik online: Studi kasus Maxim di Kota Batam. Sisfokom, 11(3), 357–366. https://doi.org/10.32736/sisfokom.v11i3.1506
Batu, R. L., Suryani, N. I., Septia, N., & Febiola, P. (2020). Pengaruh harga dan inovasi layanan aplikasi terhadap keputusan penggunaan jasa taksi Express: Survei pada pengunduh aplikasi Express Taxis. JNMPSDM, 1(1), 37–56. https://doi.org/10.47747/jnmpsdm.v1i01.6
Cevitra, M., & Djajaputra, G. (2023). Perbuatan melawan hukum (onrechtmatige daad) menurut Pasal 1365 Kitab Undang-Undang Hukum Perdata dan perkembangannya. 6(1), 2722–2731.
Dimas, M., Naufal, D., Nalurita, S., & Unsurya, D. M. (2023). Pengaruh promosi dan kemudahan penggunaan aplikasi terhadap keputusan pembelian ShopeeFood pada mahasiswa Universitas Dirgantara Marsekal Suryadarma Jakarta. M-Pu, 13(1), 23–34. https://doi.org/10.35968/m-pu.v13i1.1022
Downs, S. (2024). Civil liability for climate change? The proposed tort in Smith v Fonterra with reference to France and the Netherlands. Review of European, Comparative & International Environmental Law, November 2023, 31–44. https://doi.org/10.1111/reel.12532
Fajrin, A. (2020). Pengaruh promosi penjualan dan e-service quality terhadap keputusan penggunaan aplikasi OVO. JRMSI, 11(2), 201–223. https://doi.org/10.21009/JRMSI.011.2.01
Ilmiyah, K. (2020). Pengaruh ulasan produk, kemudahan, kepercayaan, dan harga terhadap keputusan pembelian pada marketplace Shopee di Mojokerto. MJM, 6(1), 31–42. https://doi.org/10.37403/mjm.v6i1.143
Juli, E. K. S. (2022). Pengaruh harga, kepercayaan, brand love, dan e-promosi terhadap keputusan pembelian produk Wardah pada pengguna aplikasi TikTok pada era pandemi Covid-19. JUBIS, 3(1), 1–13. https://doi.org/10.32815/jubis.v3i1.1083
Jumhadi. (2023). Perkembangan industri transportasi ojek online di era 5.0 dari PT Gojek Indonesia. Jurnal Cakrawala Ilmiah, 2(6), 2393–2402. https://doi.org/10.53625/jcijurnalcakrawalailmiah.v2i6.4907
Maharama, A. R. (2023). Pengaruh kepercayaan, kemudahan, dan persepsi risiko terhadap keputusan pembelian jasa Gojek di Kota Semarang yang dimediasi minat beli sebagai variabel intervening. Ekobis, 19(2), 203–213. https://doi.org/10.30659/ekobis.19.2.203-213
Mahkota, A. P. (2014). Pengaruh kepercayaan dan kenyamanan terhadap keputusan pembelian online (Studi pada pelanggan website Ride Inc). 8(2).
Sari, I. (2020). Perbuatan melawan hukum (PMH) dalam hukum pidana dan hukum perdata. JH, 11(1), 53–70. https://doi.org/10.35968/jh.v11i1.651
Sito, R. R. (2021). Pengaruh perceived ease of use dan perceived usefulness terhadap keputusan penggunaan aplikasi Tokopedia melalui trust sebagai variabel intervening. JIM, 9(2), 708–722. https://doi.org/10.26740/jim.v9n2.p708-722
Sitorus, P. (2021). Buy spear from side or bear it: Kajian komparatif pengaturan perbuatan melawan hukum di Indonesia dan Belanda. 1(July).
Syaiqoni, I. (2023). Pengaruh persepsi kemudahan, kemanfaatan, dan kenyamanan terhadap keputusan penggunaan Go-Food. DMJ, 7(1), 56–70. https://doi.org/10.31000/dmj.v7i1.7582
Tajudin, M. H. (2017). Pengaruh promosi, kepercayaan, dan kesadaran merek terhadap keputusan nasabah menggunakan produk tabungan haji (Mabrur) Bank Syariah Mandiri KCP Sawangan Kota Depok. IJEI, 8(1), 19–46. https://doi.org/10.32678/ijei.v8i1.64
Widyastuti, W. (2021). Pengaruh e-service quality dan sales promotion terhadap keputusan menggunakan fitur Go-Food (Studi pada pengguna Gojek di Surabaya). 9(2), 1272–1278.
Zuhro, M. B. S. (2014). Pengaruh kepercayaan dan kepuasan pelanggan terhadap loyalitas pelanggan.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2025 Journal of Business, Finance, and Economics (JBFE)
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Authors who publish with the Journal Of Business, Finance, and Economics (JBFE) agree to the following terms:
- Authors retain copyright and grant the journal the right of first publication with the work simultaneously licensed under a Creative Commons Attribution License (CC BY-SA 4.0) that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.
