Transformasi Nilai Konsumen: Analisis Perkembangan Studi Islam dan Industri Halal di Jepang dalam Perspektif Teori Perilaku Konsumen

An Analysis of the Development of Islamic Studies and the Halal Industry in Japan from the Perspective of Consumer Behavior Theory.

Authors

  • Dr. Imron Natsir,MM Universitas PTIQ Jakarta

DOI:

https://doi.org/10.32585/jbfe.v6i1.6724

Keywords:

Islamic consumer behavior, halal industry, Japan, Islamic studies, consumer values

Abstract

This study explores the transformation of Muslim consumer values in Japan through the theoretical lens of Islamic consumer behavior, focusing on the development of Islamic studies and the halal industry. As a non-Muslim country experiencing significant growth in the halal market, Japan offers a unique context to understand how Islamic-based values, norms, and consumption preferences are formed and evolve outside Muslim-majority nations. The research adopts a qualitative-descriptive approach, utilizing a literature review and case studies of Japan’s halal industry. Findings reveal that values such as halal, thayyib, ethical consumption, and spirituality form the foundation of Muslim consumer behavior in Japan. Furthermore, academic engagement through Islamic studies in various universities, along with halal certification efforts by local and global bodies, reinforce consumer preferences and trust. The study concludes that the transformation of Muslim consumer values in Japan not only influences individual behavior but also drives structural change within the halal industry ecosystem. These implications are vital for the development of the global halal market and for marketing strategies rooted in Islamic values.

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References

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Published

2025-06-03

How to Cite

Natsir,MM, D. I. (2025). Transformasi Nilai Konsumen: Analisis Perkembangan Studi Islam dan Industri Halal di Jepang dalam Perspektif Teori Perilaku Konsumen: An Analysis of the Development of Islamic Studies and the Halal Industry in Japan from the Perspective of Consumer Behavior Theory. Journal of Business, Finance, and Economics (JBFE), 6(1), 289–297. https://doi.org/10.32585/jbfe.v6i1.6724

Issue

Vol. 6 No. 1 (2025): Juni : Journal Of Business, Finance, and Economics (JBFE)

Section

Publication Ethics

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