HUBUNGAN ANTARA PERAN PUBLIC RELATIONS DENGAN EKSISTENSI PERUSAHAAN WISATA ALAM PADA PT PALAWI RISORSIS KABUPATEN BANYUMAS

Abstract

This study aimed to know the public judgement internal and external company to the role of public relation company. Know the existance level company. Analyze the relation between public relations with the existance of PT Palawi Risorsis of Baturraden work unit. This study uses a quantitative method. The sampling technique used was pusposive sampling. Data sources used are primary and secondary data. Data obtained using the method of observation, interviews and recording. The data obtained were then analyzed using the Spearman rank correlation test and class interval width test. The result of this study showed that the role of public relation to the internal public in PT Palawi Risorsis of Baturaden unit as the creation of work morale for employees was included as high category while the role as supporting employee activities and the procurement of internal media was included to the less category. The role of public relations to the external public in PT Palawi Risorsis of Baturaden unit as the communicator, the relationship builder, and the backup management was included as the less category, while the PR role in form the corporate image was included as the high category. Further, the current existence of the company based on the jedgement of the majority of respondents (60%) categorized as high. There is a significant relation between public relations role (either to internal or external public) with the existance of PT Palawi Risorsis of Baturraden work unit in the trust level of 95%.