Strategi Pengembangan Bisnis Abon Di Umkm Langkah Maju

Authors

  • Yehuda Nathanael Theo saputra Universitas Kristen Satya Wacana
  • Seto Probo Pengestu Universitas Kristen Satya Wacana
  • Malicha Prabawati Universitas Kristen Satya Wacana
  • Alfarobi Sabilar Rosyad Wahyudi Universitas Kristen Satya Wacana
  • Chabib Galuh Pratama Universitas Kristen Satya Wacana
  • Adithya Saputra Universitas Kristen Satya Wacana

DOI:

https://doi.org/10.32585/jase.v5i1.6387

Abstract

This study aims to analyze the business development strategy of abon (shredded meat) at UMKM Langkah Maju using a SWOT approach. The analysis evaluates internal factors, including strengths and weaknesses, as well as external factors, such as opportunities and threats that affect business growth. The results indicate that UMKM Langkah Maju's main strengths lie in high-quality raw materials, distinctive flavors, and competitive pricing. However, challenges such as limited production capacity, suboptimal marketing, and competition with large-scale abon producers remain significant. By leveraging opportunities such as increasing market demand, digital marketing, and government support, the recommended strategies include market expansion, product innovation, and branding improvement. This study is expected to serve as a reference for developing creative economy-based MSMEs to enhance competitiveness and achieve sustainable business growth.

 

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Published

2025-05-29

How to Cite

saputra, Y. N. T., Pengestu, S. P., Prabawati, M., Wahyudi, A. S. R., Pratama, C. G., & Saputra, A. (2025). Strategi Pengembangan Bisnis Abon Di Umkm Langkah Maju. Journal of Agribusiness, Social and Economic, 5(1), 54–61. https://doi.org/10.32585/jase.v5i1.6387

Issue

Vol. 5 No. 1 (2025)

Section

Articles

License

Copyright (c) 2025 Yehuda Nathanael Theo saputra, Seto Probo Pengestu, Malicha Prabawati, Alfarobi Sabilar Rosyad Wahyudi, Chabib Galuh Pratama, Adithya Saputra

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