Implementasi Penggunaan Fitur Tarik Tunai Tanpa Kartu ATM Melalui Aplikasi BRI Mobile pada Masyarakat di Kota Kupang

Authors

  • Maria Ivantri Dorwi Universitas Nusa Cendana
  • Reyner F. Makatita Universitas Nusa Cendana
  • Fransina W. Ballo Universitas Nusa Cendana

DOI:

https://doi.org/10.32585/jbfe.v5i2.5712

Keywords:

Implementation, Cardless Cash Withdrawals, BRI Mobile Application

Abstract

This study aims to determine the implementation of the use of the ATM cardless cash withdrawal feature through the BRI Mobile application in Kupang City and to determine the development strategy for the ATM Cardless Cash Withdrawal Feature through the BRI Mobile application in the community in Kupang City. This study uses a qualitative descriptive approach, by conducting structured interviews with informants of leaders, employees and BRI Bank customers who use the ATM cardless cash withdrawal feature through the BRI Mobile application in the community in Kupang City. The data analysis technique in this study uses SWOT analysis. The results of the study using SWOT Analysis (Strength, Weakness, Opportunities, Threat) concluded that the total IFAS score of 3.30 indicates that BRI Bank is strong internally in implementing the ATM Cardless Cash Withdrawal Feature through the BRI Mobile application. While the total EFAS score of 3.10 indicates that BRI is able to read the opportunities that come and anticipate existing threats.

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Published

2024-08-22

How to Cite

Maria Ivantri Dorwi, Reyner F. Makatita, & Fransina W. Ballo. (2024). Implementasi Penggunaan Fitur Tarik Tunai Tanpa Kartu ATM Melalui Aplikasi BRI Mobile pada Masyarakat di Kota Kupang. Journal of Business, Finance, and Economics (JBFE), 5(2), 115–128. https://doi.org/10.32585/jbfe.v5i2.5712

Issue

Vol. 5 No. 2 (2024): Journal Of Business, Finance, and Economics (JBFE)

Section

Publication Ethics

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