Pengaruh Persepsi Harga dan Penggunaan Transaksi QRIS terhadap Loyalitas Konsumen di Coffee Shop

Pada Mahasiswa Bisnis Digital 2023 dan 2024 UPI

Authors

  • Jauza Ulayya Universitas Pendidikan Indonesia
  • Kyla Annisabia Universitas Pendidikan Indonesia
  • Reva Fitri Ramadhanti Manitik Universitas Pendidikan Indonesia
  • Nahira Izzati Ramadhani Universitas Pendidikan Indonesia
  • Khalista Aurelia Universitas Pendidikan Indonesia
  • Syti Sarah Maesaroh Universitas Pendidikan Indonesia

DOI:

https://doi.org/10.32585/jbfe.v6i1.6729

Keywords:

Customer Loyalty, Price, Promotion

Abstract

The purpose of this research is to determine the influence of price and the use of QRIS transactions on consumer purchase intention at coffee shops (case study on Digital Business students) in 2024 and 2025 at the Universitas Pendidikan Indonesia. The population in this study consists of all Digital Business students from the 2023 and 2024 classes at the Universitas Pendidikan Indonesia. The sampling technique used is Probability Sampling, specifically Stratified Random Sampling based on class year. The research instrument is a questionnaire. The data obtained were then processed using analysis with SPSS. The results of this study found that the price (X1) and ease of use (X2) variables have a significant effect on consumer purchase decisions and loyalty (Y).

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References

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Published

2025-06-03

How to Cite

Jauza Ulayya, Kyla Annisabia, Reva Fitri Ramadhanti Manitik, Nahira Izzati Ramadhani, Khalista Aurelia, & Syti Sarah Maesaroh. (2025). Pengaruh Persepsi Harga dan Penggunaan Transaksi QRIS terhadap Loyalitas Konsumen di Coffee Shop : Pada Mahasiswa Bisnis Digital 2023 dan 2024 UPI. Journal of Business, Finance, and Economics (JBFE), 6(1), 298–312. https://doi.org/10.32585/jbfe.v6i1.6729

Issue

Vol. 6 No. 1 (2025): Juni : Journal Of Business, Finance, and Economics (JBFE)

Section

Publication Ethics

License

Copyright (c) 2025 Journal of Business, Finance, and Economics (JBFE)

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